Retail Technology Magazine

As EuroShop celebrated its 60th birthday this February in Düsseldorf, Germany, there was one overarching theme that emerged at the “world’s number one retail trade fair” writes Toby Pickard, Retail Futures Senior Partner, IGD After years of experimentation, pilots, and bold predictions about the “store of the future,” technology and AI in physical retail are finally coming of age.

Sports shoe retailer Foot Locker will bring its footwear and apparel brands do the DoorDash marketplace The move will enable consumers to shop a wide assortment of sneakers, apparel, and accessories for on-demand delivery directly through DoorDash as they browse footwear styles directly on the DoorDash app.

The platform is expected to increase visibility, quality management, and supplier collaboration through product traceability through data collection and automated task execution.

Bell will lead the retailer's technology strategy and enterprise-wide integration of agentic AI and machine learning. She was most recently chief data, AI and analytics officer at Ford Motor Company.

Under this agreement, Walmart Express stores will be fully deployed with EdgeSense technology by the end of 2026, marking the first large-scale rollout of the platform in Latin America. Following this phase, Walmart Mexico also plans to expand the deployment to Walmart Supercenters, significantly accelerating the company's digital store modernisation strategy.

The partnership comes after the brand's transition to Superdry & Co. in late 2025, marking a new phase for the business as it advances its product offering and digital presence. It will deliver technical SEO, on-page optimisation and emerging search support, including GEO and AI search strategies.