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By Tom Greenwood The (anti)social paradox The paradox of digital media is that the better the relationship you build with your audience, the less relevant you become for anyone else. Think of it like a party where there’s a clique of really close friends talking amongst themselves. They’re having a great time, but it’s just impossible for you to become part of that conversation. That’s how business online works.

By Tom Greenwood Move as many people as possible with your digital content. Experimentation guarantees impact Experimentation is everything in digital media. Strategy is only ever our best guess. Maybe it will work, maybe it won’t, but with digital media we get instant feedback in the data. We can see if it’s working or not, and we can continually tweak things to try to make it work better. Those tweaks are experiments.

By Tom Greenwood Success in business is about making a product for a customer base that loves it. In the media business, that comes down to 2 things: 1. Know who you are 2. Know your audience If you’ve got them figured out (and if you have interesting things to say), you can create content that works for your audience AND that authentically reflects who you are. You can say what you need to say AND get people to engage with it, in other words. That’s how you can grow an engaged, energized audience.

Look around you in any public place, and you’ll probably spot at least one young person entirely fixated on their phone. Although older generations tend to be disparaging about digital immersion and the disconnect it seems to create between us and the real world, the fact is that young people’s thirst for information is driven by a need to explore and discover their place in the world. Young people always have been, and always will be, curious.

Trigger warning: This article tackles incidents of rape and sexual assault, which some readers may find distressing. Victim blaming is when someone suffers a violent attack – particularly sexual violence – and then, rather than receiving sympathy or support, it’s them who is accused of being at fault. It’s usually women who are blamed.

The events unfolding in Gaza will shape the course of global politics in the pivotal decades to come. Media is a key component of that political process, both in informing and shaping the opinions of populations worldwide, and already, emerging narratives are being leveraged by Russia to advance political ends. The information war does not happen in a vacuum. At its root, manipulating media strategy for geopolitical ends depends on leveraging existing ethnic, historic and political faultlines.

In much of the Arab world, a decent work deficit entails that young people may struggle to find suitable employment, requiring innovation around job creation, entrepreneurship, productivity, and engaging policymakers. Across much of the region’s diverse contexts and cultures, political transitions, regional conflicts, rising poverty rates, and economic instability have disrupted progress in the world of work, including women’s and youth participation.

But, there is a way out – we ought to fight for both! Let’s begin with a thought experiment! Imagine, as a young person seeking a safe abortion, you choose to do the most mundane 21st century thing ever – Google information about abortion, types of abortion available, and about clinics and healthcare providers around you that can offer safe and affordable abortion care.

Are you an activist, changemaker, or a curious ally? If you’re interested in SRHR and gender issues, the landscape can seem dismal and under threat. In this article, we explain this critical and evolving aspect of public health and human rights. The Sexual and Reproductive Health and Rights (SRHR) movement is a global effort, with locally led initiatives and organisations, to claim rights related to bodily autonomy, particularly as it pertains to women and/or gender minorities.

Have you ever wondered what is SRHR and which 10 things you should know about? In this article, we will introduce you to this critical and evolving aspect of public health and human rights.