Seer Interactive

There were many expected causes of SEO’s death discussed in 2023. One hypothesis that has been top of mind for me is the implication of Generative AI on the quality of traditional search engine results due to the quantity of content that websites will be able to produce. The evolution of tools like GPT-4 and Jasper AI empower users to create content at an unprecedented rate. This can be used both responsibly and irresponsibly.

If you are old enough to remember AOL chat rooms and dial-up, you are living in the future surrounded by robots, self-driving cars and smart homes. And in this future we have Artificial Intelligence everywhere: tools to create images, websites, content and anything you can dream of. But with so many options, have you ever stopped to wonder which AI tool you should be leveraging? Is one tool more capable than another?

Artificial intelligence is growing in prominence, and marketers are taking notes on how to leverage this technology for content generation. But with so many options and prompts out there, it can be difficult to know where to start. This post will explain the benefits of incorporating AI into your content generation process and share some of our favorite platforms that we’re exploring at Seer.

This blog was originally published on December 4, 2023 and was updated on July 10, 2026. Back in the day, a successful client relationship looked like face-to-face interactions and well-timed phone calls. Bonds were formed and deals were made around conference tables or after-work drinks. Today, the key to successful client relationships is about leveraging technology to enhance your interactions.

Brands investing in creator ads may not be taking the right actions to see their desired results The industry is focused on helping brands find the right creator, when the real problem is about inconsistent performance One Seer client saw lower-funnel ROAS vary from 0.69x to 20x and customer acquisition costs spanning $23 to $538 A cost gap will emerge between brands optimizing for creator selection and brands who build a testing framework Yes, Everyone Is Doing Creator Ads Almost every paid...

OpenAI officially launched the ChatGPT Ads pilot on February 9, 2026, rolling the placements out more widely as of May. While we've been tracking how ads work, tests and usability through our own pilot and other studies, we have not had a view into how often they show up, what types of prompts they’re shown for, and how well they align with those responses that they are served under. That changed this week when ads started appearing in our AI tracker.

Who doesn’t love a good mystery? I've been thinking about the conundrum that is zero-click search a lot lately, partly because of Rand Fishkin's recent study showing that less than one-third of Google searches still send a click. But it’s also on my mind because of what I keep hearing from marketing teams across the industry. Leads are harder to come by, and CPA is creeping up. Channels that were efficient not long ago look like they’re losing steam.

This blog was originally published on February 24, 2023 and was updated on July 7, 2026. So, You Decided to Hire a Marketing Agency Maybe it’s your first time, or it’s been a while. We’re digging into what you need to know as you begin to embark on this new dynamic: What's the value of working with an agency in 2026, when you can do more in-house thanks to AI? Is it the right move for you?

Brands have heard that Reddit matters for AI visibility. Many of them are adopting the mindset of “we need to be on Reddit” without thinking the strategy through. As AI search continues to reshape how people discover brands, marketers are paying closer attention to the sources that influence AI-generated answers. Reddit sits near the top of that list.

TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to buy, before using AI, then we check what brand they considered after. One AI research session cut GE's purchase consideration in half while lesser known brands like Rheem surged. The questions we wanted to answer: When someone has a task, what brands do they think would solve their problem before they search or use AI?