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Wil Reynolds on Muck Rack

Wil Reynolds

As seen in: Medium, Moz Blog, Seer Interactive, The Anniston Star, CNHI News, Newsbug.info, The Eastern Progress, Fulton Neighbor

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Articles

SaaS Marketers - Promote your Claude & Codex connectors & win in AI search

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By Wil Reynolds, Wil has spoken, Search Love
| Seer Interactive
Claude and I had a 12,000 word back and forth on how to use Cloudflare and GA4 data to answer a hard question. If you were a SaaS marketer what would you do with all that context to make better answers? Maybe the answer isn't "better content" but build a Claude connector and market it aggressively to prepare for a world where agents just say "keep working in one click".
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How we built an agentic loop to improve every skill in our company, instantly

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By Wil Reynolds, Wil has spoken, Search Love
| Seer Interactive
TL;DR I reviewed our traffic-decline-analysis skill's and found four real problems: a traffic number from the wrong source, a real drop mislabeled "stable," no way to trace where a number came from, and no long-term trend view I gave that feedback in a 9-minute recording and an agent picked up my feedback and fixed it the same day, and it shipped to everyone at Seer.
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Can a prompt undo years brand building? Our AI interview tests say yes

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By Wil Reynolds, Wil has spoken, Search Love
| Seer Interactive
TL;DR: We interviewed 28 people across almost 100 tasks, having them use AI to solve a product selection problem, and we ask them what brands people intend to buy, before using AI, then we check what brand they considered after. One AI research session cut GE's purchase consideration in half while lesser known brands like Rheem surged. The questions we wanted to answer: When someone has a task, what brands do they think would solve their problem before they search or use AI?
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