Sporting Goods Report
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Sporting Goods Report is an independent, bi-weekly publication for business leaders in the sporting goods, outdoor and active lifestyle industry. Source
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| Scope | Trade/B2B |
|---|---|
| Language | French |
| Country | France |
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Recent Articles
Search ArticlesRossignol strides ahead in trail running, Nordic skiing and China
Photo: Vincent Wauters/ Rossignol Group The Rossignol Group is building up specialist distribution for its trail running gear, which is instrumental in its efforts to turn into a complete mountain sports brand. Vincent Wauters, the French group’s chief executive, said in Chamonix last month that the trail running range launched two years ago has grown by about 70% in its second season.
Growing trail running market targeted by more brands and marketing spend
This article is available to all readers as part of a partnership with Sports + Outdoor Uncovered, a monthly update by Dan Trapp about the people and trends shaping the industry. Other contents from Sporting Goods Report are exclusively for subscribers. UTMB coverage includes exclusive news and interviews with leadership at Fuga, Nnormal, Inov8 and Rossignol, among others.
Shred partnerships to build on demand for high-end winter sports and bike gear
Ted Ligety with the Gravity from Shred/ Sam Decout. At a retail price of nearly €220 for some of its most-wanted goggles, Shred is taking a resolutely technical positioning. The Italian company wants to spread that through a slew of distribution agreements as well as a new partnership started with Dolomiti Superski, which groups together some of Italy’s most famous resorts.
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