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Barbara Smit on Muck Rack

Barbara Smit

As seen in: Financial Times, The Telegraph, Fitness News Europe, Sporting Goods Report
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Articles

Rossignol strides ahead in trail running, Nordic skiing and China

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By Barbara Smit
| Sporting Goods Report
Photo: Vincent Wauters/ Rossignol Group The Rossignol Group is building up specialist distribution for its trail running gear, which is instrumental in its efforts to turn into a complete mountain sports brand. Vincent Wauters, the French group’s chief executive, said in Chamonix last month that the trail running range launched two years ago has grown by about 70% in its second season.
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Growing trail running market targeted by more brands and marketing spend

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By Barbara Smit
| Sporting Goods Report
This article is available to all readers as part of a partnership with Sports + Outdoor Uncovered, a monthly update by Dan Trapp about the people and trends shaping the industry. Other contents from Sporting Goods Report are exclusively for subscribers. UTMB coverage includes exclusive news and interviews with leadership at Fuga, Nnormal, Inov8 and Rossignol, among others.
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By Barbara Smit
| Sporting Goods Report
Sporting Goods Report is a publication intended for subscribers. You may register for a free trial to receive the bi-monthly newsletter for free for two months, without commitment. Please note that the free trial is limited to one person per company, and may not be renewed within three years. Would you like to find out more? Click here to read who we are and what we deliver.
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