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Strategy™ uncovers and shares the “bold vision, brand new ideas” of Canada’s national marketing community. We deliver on this tagline via the monthly strategy magazine, strategy events, as well as various initiatives with industry partners – from the CASSIES and PROMO! Awards to our presence at Cannes. Source
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| Scope | National |
|---|---|
| Language | English |
| Country | Canada |
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| Frequency | Monthly |
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The Princess Margaret Cancer Foundation (PMCF) is turning the light at the centre of its "Carry The Fire" platform back toward the people helping fund its work. Sign up now to access the latest news impacting the Canadian marketing industry. Get offer Sign in here
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Luke Vachon moved into the role of VP of brand and creative at Browns Shoes this month after two-plus years at Knix. Sign up now to access the latest news impacting the Canadian marketing industry. Get offer Sign in here
How shoppable TV turns attention into action
Nearly nine in 10 Canadians stream TV today, with 85% of them watching ad-supported content.1 And this content commands the biggest screen in the home, with 93% of viewers streaming directly through a smart TV or connected device.1 As Canada’s #1 TV streaming platform, Roku is in a strong position to help brands meet this moment.2 Viewers use Roku to discover content, giving brands multiple touchpoints to influence them before the stream even begins.
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Has anyone actually cracked the creator code? Sign up now to access the latest news impacting the Canadian marketing industry. Get offer Sign in here
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Deborah Neff took on responsibility for Pet Valu's enterprise-wide marketing strategy after joining the retailer last month. Sign up now to access the latest news impacting the Canadian marketing industry. Get offer Sign in here
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With Canadian counter-tariffs taking effect on some $28-billion worth of U.S. Sign up now to access the latest news impacting the Canadian marketing industry. Get offer Sign in here
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DraftKings tapped into anticipation for American football season last week with "Gameday Fuel," a free-gas giveaway in Toronto and Edmonton. Sign up now to access the latest news impacting the Canadian marketing industry. Get offer Sign in here
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The results are in for the first-ever Schneiders Hot Dog Report and they're, well, kind of weird. Sign up now to access the latest news impacting the Canadian marketing industry. Get offer Sign in here
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The Lego Group is bolstering its foothold in the Canadian market brick by brick with the opening of three new stores across the Greater Toronto Area later this year. Sign up now to access the latest news impacting the Canadian marketing industry. Get offer Sign in here
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The work that was revisits the stories that made the strategy newsroom laugh, think twice or do a double take this week, rounding up campaigns, strategies and industry moments that shaped the marketing landscape. Sign up now to access the latest news impacting the Canadian marketing industry. Get offer Sign in here