This letter from our managing editor appears in the Summer 2017 of strategy. I’m going to hazard a (sort of calculated) guess that the 1990s are responsible for about two-thirds of “background” shows. This is partly based on a quick scan of a Reddit forum titled, “Those who fall asleep with the TV/Netflix on: what do you like to watch at bedtime?” But I also bring some personal experience to bear on the matter.
Cannes 2017: In the jury room with Steve Persico and Annie Tat What worked in the Radio and Digital Craft categories. Five Canadian Cannes Lions judges are slowly being released from the clutches of their dark, dingy jury rooms this week. We’ve been catching up with some of them to find out how their categories are being redefined to meet the new marketing world order, as well as the best pieces of work they assigned marks to this year.
Cannes 2017: In the jury room with Marie-Elaine Benoit The Sid Lee CD on how IKEA, Fuel Transport and Rethink Breast Cancer knocked the socks off the Design jury. Five Canadian Cannes Lions judges are slowly being released from the clutches of their dark, dingy jury rooms this week. We’ve been catching up with some of them to find out how their categories are being redefined to meet the new marketing world order, as well as the best pieces of work they assigned marks to this year.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".