CIBC, then and now 150 years of tinkering with strategy and brand identity have helped the bank with first-mover ambitions fit into consumers’ lives. This article appears in the October 2017 issue of strategy. The ink was still drying on the document signed by the Fathers of Confederation when the Canadian Bank of Commerce’s own founding father was breaking ground. Blueprints for its first branch in Toronto had been drawn up just six weeks before the country’s union took place.
HOW OFTEN do you sign onto social media and notice that a single story seems to be taking over the internet? The latest local outrage, that Londonderry banned the American flag from pep rallies, is just untrue.Though the story was easily verifiable as false, knee-jerk reactions of many otherwise intelligent Granite Staters were disappointing. On Sept. 10, Londonderry High School teacher Steve Juster sent a note to about 20 students organizing an upcoming pep rally.
Here are the 2017 Promo! winners The awards recognizing the best brand activation programs were handed out in Toronto on Tuesday. This article appears in the October 2017 issue of strategy. Above and below: “Plunderpromo” work for the PROMO! show’s gallery was inspired by winning campaigns and work by artists Roy Lichtenstein (SickKids, Garde-Manger), Van Gogh (SickKids), Andy Warhol (Nike, Ontario Tourism, Harley-Davidson, GoDaddy), Michelangelo (Lexus) and Banksy (Rethink Breast Cancer).
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Obama AND Romney or Obama + Romney.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used.) For example, search for democrat OR republican to find results that refer to
Democrats and/or Republicans.
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".