Editor Jennifer Horn on how the inaugural Design AOY category will help raise the bar and boost Canada's design reputation abroad. This article appears in the November/December 2017 issue of strategy. The idea to take our Agency of the Year competition beyond creative began back when we created a category for Media. Then it was Digital, and two years ago, PR.
A look at the insights that drove success for this year's top shops. There’s enough conversation around what the agency of the future will look like. But what about the agency of now? What are some of the best and brightest shops doing today to answer the questions of tomorrow? There are clues that lay in the articles that follow, starting with Cossette, strategy’s Gold Agency of the Year. Its current process is to, well, have no process.
There is not much lower than a 32-year-old assistant district attorney making moves on a 14-year-old girl.When Roy Moore, GOP nominee for U.S. Senate in the special election in Alabama, appeared on Sean Hannity’s show on FOX, he shared this doozy: “I don’t remember going out on dates. I knew her as a friend. If we did go out on dates, then we did. But I don’t remember that.”So, he admits to dating teenaged girls, except he didn’t, at least, not that he remembers, but if he did, he did.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".