The view from the marketing departmentThe folks who make marketing magic are in both a fortunate and hapless position these days. They’re happier in their jobs than a year ago, have seen increasing support from growing teams and have more freedom to exercise what they put into market (fewer adapts and a bigger local spotlight, yay!). But it’s not all peaches and cream: agency relationships are rocky and workloads are growing.
Oprah Winfrey gave a powerful and passionate speech at the Golden Globe Awards on Sunday night, bringing the audience in the theatre, and likely millions of Americans, to their feet in wild applause.She spoke about empowerment, about women who have endured abuse in order to protect and provide for their children, about powerful men who have abused their power, about the legacy of racism in America, about inspiration and following your dreams.
Editor Jennifer Horn on the benefits of pulling apart, analyzing, modifying and putting your brand back together again. This column appears in the Jan/Feb 2018 issue of strategy. It’s been said that a group of MIT students fascinated by model trains was the fountainhead for hacker culture. In a basement in the ’60s, they’d tinker with circuits, pulling the toy apart, analyzing, modifying, and putting it back together to do something it wasn’t originally intended to do.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".