Your kid says, “I want to start a business.” Do you: A. Nod politely while suggesting they finish their homework B. Panic because you don’t know the first thing about startups C. Lean in and say, “Tell me more” If you picked C, congratulations—you’re already doing what Margot Machol Bisnow recommends. SWITCH CEO Kate Brodock sat down with Margot, mom of two entrepreneurs and author of Raising an Entrepreneur, to chat about how to raise confident, creative, purpose-driven kids in today’s world.