In case you were wondering, yes, we’ve all seen this. You’ve heard that we’ve seen it, so I’ll cut to the chase. This whole thing is head scratching:Fundamentally, you aren’t willing to hear all of this, and you aren’t willing to care enough about it. Let’s examine a few angles. We get it, sponsors get keynotes (which I would debate in another forum any day, this criteria alone makes for bad conferences, and attendees feel the loss in value).
By now, you’ve probably seen this panel, which has been making the rounds:As you may or may not imagine, this panel got a bit beat up on social by both men and women. It then got canceled, and SJ issued the following statement:While I might agree that the choice of panelists could have been better (there were valid call outs of some of their records on gender equality that were worth noting), this was a bold and forward-thinking move by SJ Magazine…. and they got shut down.
Last night I sat out in my back yard and thought about hatred. I’d been watching footage of Charlottesville — which, if you haven’t watched yet, stop whatever you’re doing and watch now. I cried a little (I really hate hate), and the level of what is probably immovable hatred by some of the people in this video made me temporarily want to stay in my backyard forever, shut off my driveway, and retreat. But of course, that emotion lasted about 0.5 seconds. I don’t get up every morning to retreat.
Muck Rack makes it simple to find people, tweets, or articles that mention any name, keyword, company, hashtag etc. We've compiled this guide to help you make the most of your search.
Selecting a term
Start searching tweets, articles from media outlets, articles mentioned in tweets, journalists'
names, titles and bios with some suggested searches:
Companies or Topics (e.g. iPhone, Microsoft)
Phrases (e.g. "cloud computing") — use quotes to keep the terms together
Twitter handles (e.g. @username) — returns those who have mentioned or replied to
Names (e.g. "David Pogue")
Hashtags (e.g. #sxsw, #london2012)
Bio details (e.g. vegan, Olympics, father)
Muck Rack's Advanced Search allows for many boolean operators.
Find results that mention multiple specified terms, use AND or
+. For example, ensure each result contains both Elon Musk and Mark Zuckerberg by
searching Musk AND Zuckerberg or Musk + Zuckerberg.
Use the operators OR or , to broaden your search when you'd like either of
multiple terms to appear in results. (This is the default behavior of our search when no operators
are used). For example, results will contain either cake or cookie by searching cake OR cookie or cake,cookie
Use NOT or - to subtract results from your search. For
example, searching Disney will yield results about the Walt Disney Company as well as Walt Disney
World Resort. To exclude mentions of Disney World, search for Disney -World or Disney
When using one of these operators with a phrase, enclose it in quotation marks. For example, you can
find results about smartphones excluding Apple's iPhone 4S by searching smartphone -"iPhone
Exact case matching or punctuation
If you're searching for a brand name or keyword that relies on specific punctuation marks or capitalization, you can
find results that match your exact query by adding matchcase: before the keyword you're searching for, like matchcase:E*TRADE .
Use parentheses to separate multiple
boolean phrases. For example, to find journalists talking about having fun in Disney World or
Disneyland, search for ("disney world" OR disneyland) AND fun.
An asterisk can be used to search for any variation of a root word truncated by the asterisk. For example, searching for admin* will return results for administrator, administration, administer, administered, etc.
A near operator is an AND operator where you can control the distance between the words. You can vary the distance the near operation uses by adding a forward slash and number (between 0-99) such as strawberries NEAR/10 "whipped cream", which means the strawberries must exist within 10 words of "whipped cream".