Tim Peter Thinks

Artificial Intelligence (AI), Content, E-commerce, Marketing, Podcast, Strategy Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | Youtube Music | RSS While Judge Amit Mehta has imposed penalties on Google for its anticompetitive behavior, I’m convinced that the big winner in the antitrust trial is… Google. And, to a lesser extent, the rest of Big Tech wins, too. Confused? Don’t be. What did Judge Mehta’s ruling say?

Artificial Intelligence (AI), E-commerce, Hotel Marketing, Podcast, Strategy Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | Youtube Music | RSS For all the talk about zero-click search, folks seem to keep overlooking one of its key consequences: How Google (and others) will make money. In short, Google can’t survive in a zero-click world. Their entire business depends on clicks. Paid clicks.

Artificial Intelligence (AI), Digital Transformation, E-commerce, Marketing, Podcast, Strategy, Technology Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | Youtube Music | RSS Agentic AI is almost certainly going to be huge… and probably soon. Early versions of agentic AI already exist today. Some of them even work pretty well. And the early data suggests customers are OK with the idea of agentic AI.

Artificial Intelligence (AI), E-commerce, Marketing, Podcast, Strategy Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | Youtube Music | RSS Unlike a lot of folks, I’m not convinced that AI agents are the end of brands. Sure, there’s a risk. But I still believe most customers will choose brands that work for their needs & and will train their agents, as those evolve, to pick their preferred options in many cases.

Artificial Intelligence (AI), E-commerce, Google, Podcast, Strategy Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | Youtube Music | RSS Google seems scared. Customers seem ready to jump. Behaviors are shifting fast and furious. While I tend to think Google is in the best possible position to win the AI wars, they’re also the fattest target for startups like OpenAI.

Artificial Intelligence (AI), E-commerce, Future, Leadership, Marketing, Podcast, Strategy Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | Youtube Music | RSS Does it seem like you are destined to fall behind when it comes to AI? I know for many marketers and e-commerce professionals, especially at small or mid-sized businesses, it can seem that way. In some ways, it’s not just possible, but actually likely that you will. AI is incredibly fast.

Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | Youtube Music | RSS You may have heard me say that “gatekeepers gonna gate.” Well, Google’s AI Mode shows exactly what that looks like in practice. AI Mode is so disruptive to the way the web has worked for years that it looks like Google’s closing the gate on marketers, setting the stage to make a big move away from organic traffic and towards more paid traffic. Google’s not alone, of course.

One of my favorite facts about the internet is that people will always tell you when you’re wrong. Seriously. It’s a feature, not a bug. Because when that happens, it helps you think more clearly, more deeply about your topic and your ideas. If you want to know what you really think, ask the internet. They’ll let you know whether you got it right… or not. That’s what happened last week when I talked about how companies can win in AI-powered search.

Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | Youtube Music | RSS Apple told us at their WWDC that they’re seriously rethinking how they use AI on their devices, largely because they way they’s previously announced AI on their devices straight up didn’t work. You may also know that Apple has apparently begun looking at partnering with ChatGPT and others as the default search engines on their devices.

Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | Youtube Music | RSS Mary Meeker’s latest report is out and it’s all about artificial intelligence. It’s a brilliant report. But it’s missing why all of these changes matter for marketers and e-commerce/customer acquisition leaders. That’s where this episode of the podcast comes in. Tim asks: What are the big trends in the Mary Meeker AI report? And how will they affect marketing and customer acquisition?