Tim Peter on Muck Rack

Tim Peter

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As seen in: Tim Peter Thinks, Thinks Out Loud: E-commerce and Digital Strategy
Official Twitter for E-commerce / online marketing expert and speaker Tim Peter. Author of Thinks blog. Good dad, too.
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Articles

Complete Roadmap for Owning Your Customer - Digital Reset 500

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By Tim Peter
| Thinks Out Loud: E-commerce and Digital Strategy
Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | RSS Today marks our 500th episode. But all 500 episodes share one single thesis: the demand you own is more valuable than the demand you rent. That's what "Gatekeepers gonna gate" is all about. Any platform that send you customers will eventually charge you more for that revenue. Episode 498 outlined exactly what that costs you. Episode 499 posed the real question you need to ask.
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Who Really Owns Your Customer? - Part 2 of 3 (Digital Reset Episode 499)

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By Tim Peter
| Thinks Out Loud: E-commerce and Digital Strategy
Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | RSS If asked, "Who really owns your customer?" most marketing leaders would answer the instantly: "We do." But ownership isn't a feeling. It's a real, powerful, measurable outcome. For most businesses right now, the honest answer is much more complicated than they'd like to admit.
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The Real Cost When You Don't Own Your Customer - Part 1 of 3 (Episode 498)

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By Tim Peter
| Thinks Out Loud: E-commerce and Digital Strategy
Podcast: Play in new window | Download Subscribe: Apple Podcasts | Spotify | Amazon Music | RSS The platforms sending you customers today are systematically making themselves indispensable... and charging you more for that privilege every quarter. Organic channels are down 20-30% for many companies, across a wide array of industries. For many companies, paid channels are up 40-85%... or more.
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