“Organizations don’t think, people do.” - Dave Ulrich. Which is a great insight. Later, after having reflected on it I came to the conclusion that,“He is right, but not complete. Organizations don’t think, people do, but organizations shape how people think, feel, and act.” Let me say that again: organizations don’t think, people do, but organizations shape how people think, behave, and feel. In other words, the organization does matter.