Lupamudra Deori

Before you launch a recognition program, one thing should be crystal clear: even the most thoughtfully designed program will fall flat if it’s not communicated well. Communication isn’t just about making an announcement. It’s about making an emotional connection. Communicating clearly so that people know exactly what to expect and how to participate. Done right, it becomes the foundation for a culture where recognition actually sticks.

“Organizations don’t think, people do.” - Dave Ulrich. Which is a great insight. Later, after having reflected on it I came to the conclusion that,“He is right, but not complete. Organizations don’t think, people do, but organizations shape how people think, feel, and act.” Let me say that again: organizations don’t think, people do, but organizations shape how people think, behave, and feel. In other words, the organization does matter.

We all know that happy employees help businesses grow. In fact, research shows employee happiness can influence up to 36% of overall business performance. But during a crisis, the focus naturally shifts. Survival, continuity, and managing risk take center stage, and feel-good engagement efforts move into the background. What people need most right now is not perks or morale boosters. They need trust, honesty, and leadership. This helps them understand what is happening and what will happen next.