Viable Earth
Online/Digital
Viable.Earth is a project of Metro Creative Asia, a content-creation business based in Southeast Asia. Founder Robert Stockdill has spent more than 20 years observing and commentating on the retail industry across Asia Pacific and beyond and became convinced that sustainability issues would exert massive influence on consumer behaviour during the next decade.As Head of News with the Inside Retail group of B2B websites and affiliates Inside FMCG and Internet Retailing, Robert with his multinational team saw an opportunity to develop a channel for consumers to be inspired and informed.Viable is a synonym for sustainable and companies in many industries all over the world are focusing on how to minimise their environmental footprint in an era where climate change poses an existential threat to the planet and life as we know it.We hope that by sharing what brands all around the globe are doing in the field of sustainability, we will inspire consumers to seek out new lifestyle solutions and products that help them lead a better life and reduce the impact on the planet. Our coverage will expand through the latter half of 2021 to include the plant-based food movement, the push for sustainability and repurposing in fashion, health & beauty and other categories, green energy, transportation, retailing and even green investing. Source
Actions
Media Outlet details
| Scope | National |
|---|---|
| Language | English |
| Country | N/A |
Similarweb UVM
|
Request pricing |
Comscore UVM
|
Request pricing |
Recent Articles
Search ArticlesCan Earth keep up? Study says we’re pushing the planet too far
Humanity is using Earth’s resources faster than the planet can sustainably replenish them, a new study published in Environmental Research Letters warns, with today’s population and consumption levels placing increasing pressure on ecosystems, the climate, and food security.
Got milk? Scientists develop plastic made from milk protein
What if plastic packaging could be made from milk? Scientists at Flinders University have developed a biodegradable film using milk protein and other natural materials that decomposes in soil in around 13 weeks. The material was developed as part of ongoing efforts to find alternatives to conventional plastics, which can take hundreds of years to break down and often contribute to pollution and microplastic waste.
Beer waste finds new life as plastic-free leather alternative
A London startup has developed a leather alternative made from waste grain left over from beer and whisky production, offering a new use for one of the brewing industry’s most abundant byproducts. Arda Biomaterials has created a material called New Grain by transforming brewer’s spent grain, also known as draff, into a soft, durable leather.
Criminal fly‑tipping gangs are costing governments millions – AI and drones can help track waste dumpers
Illegal waste dumping in the UK is no longer a marginal nuisance. It is increasingly operating at an industrial scale, with serious consequences. The reported dumping of around 30,000 tonnes of waste at a protected site of special scientific interest in Leicestershire is one recent example of how severe the problem has become. Similar concerns have emerged recently at the large illegal waste site near Kidlington, Oxfordshire, where shredded mixed waste was deposited close to waterways.
A new reuse symbol aims to be as recognisable as the recycling logo – and make more of a difference
A new universal symbol for reuse aims to encourage the switch from single-use to reusable packaging and the development of a more integrated reuse systems worldwide. Reuse systems reduce the use of virgin material, retain packaging materials within the economy for as long as possible, and will help dramatically reduce plastic waste and associated pollution by 2040.
Can faux flowers help bees find blooms in polluted cities?
A British designer has developed artificial flowers designed to help bees and other pollinators locate real plants in urban areas where air pollution can interfere with their ability to find food. Created by Justina Alexandroff, the project, called Faux Flora, aims to address a growing challenge for pollinating insects. Research has shown that air pollution can degrade the scent of flowers, making them harder for bees and other insects to detect.
What ‘biodegradable’ packaging really means – and 3 key questions to ask about it
“Biodegradable” has become one of the most reassuring words in modern packaging. It appears on coffee cups, shopping bags and food containers, implying a promise: this product is better for the environment because nature will eventually take care of it. However, biodegradability is not a simple yes-or-no property. It exists in shades, which we can measure. Biodegradation is a complex process.
Under Armour and SXSW debuts plant-based ‘Filmakers Jacket’
South by Southwest (SXSW) has introduced the ‘Filmmakers Jacket’, partnering with Unless Collective to create a limited-edition piece made entirely without plastic. The jacket will be given exclusively to filmmakers premiering work at this year’s SXSW festival, marking the start of what the organisation says will become a new festival tradition. The first run includes 350 jackets, each embroidered with “1 of 350”.
Your ‘recycled polyester’ leggings are not as sustainable as you think
Recycled polyester activewear and swimwear are now everywhere. Major global brands sell leggings, swimsuits and puffer jackets with labels that claim they’re “made from recycled plastic bottles”. Millions of people buy these products believing they’re making a more sustainable choice. The logic seems straightforward. Turning existing plastic waste into clothing is better than landfill. However, the story is more complicated.
This self-healing bioplastic breaks down in weeks, not centuries
Plastic pollution remains a major environmental challenge, but researchers at Lingnan University have developed a biodegradable plastic that can break down naturally and even repair itself when damaged. The study – published in Nature Communications – was led by the university’s School of Interdisciplinary Studies alongside international research partners. The new material is made from DNA–polysaccharide hydrogels derived from natural plant and biological waste sources.