The plant-based alt-meat sector has experienced significant turmoil in recent years, with many startups failing. In its wake, a more focused, robust industry has evolved, one that listens to consumer feedback and constantly innovates new products to suit the Australian palate. One of the leaders to emerge from the chaos is V2Food, whose chief science officer, Lisa Ronquest-Ross, is blunt about the need for consolidation in the sector. “It has really been quite a bloodbath the last 12 to 18 months.