WGSN

Aug 26, 2025 25:14 Join WGSN CEO Carla Buzasi and Cultural Strategist and Foresight Lead at WGSN, Martina Rocca, as they discuss the emerging mindset of heightened fear affecting consumers today. From eco-anxiety to the fear of AI and changing relationship dynamics, discover how these fears are shaping consumer behaviour, and how businesses can adapt by fostering emotional intelligence and authentic connections with their audiences.

As consumers become increasingly concerned about digital trust, privacy and the control exercised by large platforms, social media will become decentralised. This is mainly due to users’ search for more transparency and control over the data they consume and their own information. Real or fake? In the last decade, the post-truth era emerged, an expression linked to social media.

Aug 19, 2025 23:30 In this Create Tomorrow episode, host Cassandra Napoli speaks to Rurban founder Rebecca Hui about bridging global communities with corporations and spotlighting traditional crafts while integrating AI. Explore the innovative Rurban Library curation and discover how it represents and integrates Indigenous art into the retail industry. Rebecca highlights the importance of cultural preservation, reciprocal partnership and the antidote to cultural appropriation.

Butter Yellow is everywhere right now and it’s no accident. This soft, pastel yellow with medium undertones is resonating with consumers seeking comfort, optimism and a sense of nostalgia in uncertain times. The Butter Yellow trend is backed by robust data: global searches for “butter yellow” surged by 324% YoY between February and May 2024/25, and the colour is trending across both retail and social channels.

Every buyer knows the pressure of making the right call on next season’s ranges while the market and trends keep shifting. For too long, most buyers have relied on spreadsheets and old sales data, hoping past performance will predict future demand. But the world’s moved on, and so has the way that smart buyers work. Why spreadsheets are holding buyers back Spreadsheets have been a staple for years. They’re familiar, but they’re also slow, messy and prone to errors.

Aug 12, 2025 30.45 In this episode of Lives of Tomorrow, WGSN’s CEO Carla Buzasi and Senior Marketing Strategist Rebecca Rom-Frank discuss how streaming has overtaken cable in the US, the influence of smart TVs and the future of live sports streaming.

5 million images and live analysis across the globe - ever wondered how our experts break down fashion trends in real time? From colour to categories, we speak with Cassandra Rosenthal, Senior Digital Asset Manager at WGSN, for a behind-the-scenes look into Catwalk image tagging. We explore the recent data advances in WGSN’s image tagging processes, how AI is helping brands access images, and lean into trends faster and more accurately than ever. Q: What do you do at WGSN?

Aug 05, 2025 31:09 Create Tomorrow podcast host Cassandra Napoli invites co-founders of motherhood platform Spread the Jelly, Amrit Tietz and Lauren Levinger, to discuss the complexities of modern motherhood. From maternal ambivalence and tradwife to navigating identity, they expose the stickiness of how societal expectations have shifted from the 1950s to today.

Jul 29, 2025 27:39 In this episode, WGSN CEO Carla Buzasi invites Head of Kidswear, Erin Rechner to reveal kidswear trend directions and the powerful influence of Gen Alpha on fashion. From joyful dressing and gamified fashion to the rise of digital avatars, learn how this tech-savvy generation is outfitting the industry. We dive into the Gen Alpha behaviours driving movements like affordability and sustainability, and how brands can adapt to their needs.

Jul 22, 2025 26:51 Create Tomorrow podcast host Cassandra Napoli discusses the intriguing Vegan Reversal trend with insights from Senior Beauty Strategist Pia Fisher and Food and Drink Strategist Katherine Schub at WGSN. As consumers increasingly crave protein and animal-derived ingredients, this shift is reshaping the food, drink and beauty industries.