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Sofia Martellini on Muck Rack

Sofia Martellini

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  • Senior Strategist, Womenswear, WGSN
São Paulo
As seen in: WGSN, Meio & Mensagem

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Sofia Martellini’s Journalist Portfolio

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Emerging Trend: Monochrome Swimwear

Emerging Trend: Monochrome Swimwear

The newest trend on Brazilian beaches emerges for S/S 18 from the spiritual home of swimwear, with active inf…

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A influência da cultura sneaker no Brasil

A influência da cultura sneaker no Brasil

In an interview for publication Meio e Mensagem, me and other industry experts talk about the rising culture …

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"Indústria criativa dará mais atenção à apropriação cultural"

"Indústria criativa dará mais atenção à apropriação cultural"

Sofia Martellini talks about cultural appropriation, a constant topic in todays debats and social media contr…

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Plus Size Market: Latin America

Plus Size Market: Latin America

After years of promoting unrealistic body shapes, Latam's plus-size fashion market is slowly evolving. Sofia …

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Emerging Trend: Soft Urban

Emerging Trend: Soft Urban

The worldwide ongoing trend for a softer take to urban dressing now reaches the streets of Brazil, leaving th…

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São Paulo: Branded Leisure Spaces

São Paulo: Branded Leisure Spaces

In economically turbulent times, Brazilian consumers are being forced to think more carefully about what they…

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