With nearly 12 years of experience navigating the ever-evolving world of journalism and digital communication, I consider myself a dynamic storyteller and strategist—someone who thrives where content meets creativity and data fuels decisions. From the buzzing newsrooms of Times Now and All India Radio to driving digital innovation at ABP Network and ByteDance, I’ve worn many hats—and worn them well.
My career has been a colorful canvas of content creation, social media strategy, audience growth, newsroom integration, and forging strategic partnerships.
Currently, I lead strategic partnerships at ABP Network, where I’m championing the brand’s premium digital offerings, including the launch of ABP Live Premium, a subscription-based model designed to enhance user experience and value. I’ve also led initiatives to combat misinformation, building meaningful alliances to bolster our fact-checking capabilities.
Before stepping into this role, I served as the Editorial Desk Lead for ABP Live English, where I managed workflows for major news events and special coverage, and leaned into data-driven insights to steer content direction and editorial priorities.
Beyond the newsroom, I’m a curious learner and an ever-attentive observer—someone who believes every piece of content holds the power to inform, inspire, or ignite change... if told right.
