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1 Introduction The term ‘deepfake’ (a portmanteau of ‘deep learning’ and ‘fake’) was initially coined to describe the use of artificial intelligence (AI) for face replacement in videos (originally in the context of non-consensual pornography). Since then, however, the term has broadened to encompass a range of AI-generated or AI-manipulated media, including face swapping, the manipulation of facial appearance or movement and the synthesis of entirely new face images (e.g., Seow et al. 2022).
Deciding to make a change in systems, people, and processes can feel overwhelming for an organization, and actually implementing that change can be even more difficult. It’s no surprise, then, that executives often overlook another critical step in creating change within a company: communication. Informing employees about a change in an efficient, appropriate, and consistent manner is more important in today’s fast-paced workplace than ever.
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