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Authors Alex Mackay, Megan McWaters, Jamie Ryder, Elle Todd Authors Key takeaways AI is now embedded across the film and television production lifecycle, from script development to visual effects, localization, marketing, and all elements in between. The 2023 WGA and SAG-AFTRA agreements established the first comprehensive industry rules governing the use of generative AI, with informed consent, compensation, and human creative control at their core.
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