Melissa Aronczyk
- Director of the Ph.d. Program and Professor of Journalism and Media Studies, Rutgers University
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Articles by Melissa Aronczyk
Branding the nation in the era of climate crisis:: Eco-nationalism and the promotion of green national sovereignty
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Branding the nation in the era of climate crisis: Eco‐nationalism and the promotion of green national sovereignty
This article examines the contemporary discourse of eco-nationalism and its promotion of national sovereignty and belonging. I consider some of the strategies, symbols and narratives by which nationalist movements and political leaders have evoked environmental problems and particularly the global threat of climate change to justify excluding populations from ‘native’ lands, erect walls or other physical boundaries around national territories, and limit international traffic of people and goods.
How PR Firms Captured the Sustainability Agenda
Argument An expert's point of view on a current event. Environmental activists rally for accountability for fossil fuel companies outside of the New York Supreme Court in New York City on Oct. 22, 2019.
Spin doctors have shaped the environmentalism debate for decades
Water contaminated with arsenic, lead and zinc flows from a pipe out of the Lee Mountain mine and into a holding pond near Rimini, Mont., on Oct. 12, 2018. (Matthew Brown/AP) The turbulent waters of strategic political communication lost one of its beacons, E. Bruce Harrison, in January. Unfortunately, D.C. strategists didn't see the light for the fog - or is that smog? - obscuring their view.
Big data for climate action or climate action for big data?
Introduction In 2014, United Nations Global Pulse, a “data innovation hub and knowledge center” promoting public–private partnerships for development projects, launched a Data for Climate Action (D4CA) “challenge”: a competition whereby companies from the technology, retail, finance, and telecommunications sectors provide anonymized, aggregated datasets to teams of data scientists and researchers to come up with pragmatic solutions to address climate change.
When Charlize Theron mined a deep well of darkness to take grim lead in Monster
By Melissa AronczykSpecial to the Star Thu., Feb. 6, 2020timer5 min. read Editor’s note: This story was originally published in the Toronto Star on Jan. 9, 2004 and is part of our Oscars Rewind series. If your name is Charlize Theron, you get to take certain things for granted. You’re probably the most beautiful woman in the room, to start with. You can assume that most people will remember what you wore to the Oscars two years ago.
Corporate promotion and climate change: an analysis of key variables affecting advertising spending by major oil corporations, 1986-2015
Author Listed: Robert J. Brulle (Brown University) Melissa Aronczyk (Brown University Rutgers University) Jason Carmichael (Brown University McGill University) Abstract Advertising by fossil fuel companies is a ubiquitous element of modern political life.
Public Relations, Issue Management, and the Transformation of American Environmentalism, 1948–1992 | Enterprise & Society | Cambridge Core
Abstract This article examines the case of U.S. corporate environmentalism as a dramatic instance of issue management over four decades. Drawing on administrative and trade publications, archival sources, and personal interviews, the article tracks the gradual adoption of issue management and strategic planning techniques by the environmental public relations industry, demonstrating the increasingly powerful role of PR in influencing environmental policy making in the United States.
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