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Articles by Melissa Blazejewski
INFOGRAPHIC: How to Maximize Content Marketing Distribution - Insights
Our content marketing infographic series covers three challenges that most marketers face today: scaling content production, creating a distribution strategy, and earning your audience. Today, we’re releasing our second infographic in the series, “Meet Your Audience Where They Are,” which dives into the tactics needed to build a solid distribution strategy.
How to Scale Content Creation for Every Stage of the Buyer Journey - Insights
As marketers, we often talk about creating content for every stage of the buyer journey. We produce “top-of-funnel content,” like social media and blog posts, to draw in people who may not know our brands. We also create “middle-” and “bottom-of-funnel” content, like in-depth, long-form blog posts, whitepapers, and webinars, to build relationships with prospects until they convert to customers.
10 Lead Generation Ideas for Your Next Tradeshow - Insights
Each year, NewsCred will organize, sponsor, and attend approximately 60 events. The majority of these events are meant to work towards our lead generation goals and strategy. One of the biggest activations is our annual sponsorship of Content Marketing World, the largest content marketing conference in the country, organized by the Content Marketing Institute. We recently returned from the conference, and our participation got me thinking about lead generation tactics, specifically for tradeshows.
How to Write the Perfect Headline + 37 Templates to Get You Started
Over the past few years, we’ve seen an exponential surge in content on the web. Competition for online attention is more cutthroat than ever, and as a result, marketers have come up with new strategies to get their content read. “Clickbait” headlines that end with, “…and you’ll never believe what happened next” have become the norm in today’s world.
5 Rules for Adapting Your Company to the Age of Group Storytelling
2016 will be the year social storytelling shifts from “me” to “we,” where one-off posts focused on me, me, me, will give way to people using social media and technology to not just link their stories but collaborate in sharing the story of our lives and society in real-time. We saw hints of this last year in the aftermath of the attacks in Paris as millions of people around the world posted videos of themselves expressing grief, shock, outrage, and hope.
Your Influencer Marketing may Improve Without a Celebrity - Insights
Influencer marketing, the practice of partnering with content creators and social media personalities, is one of the most cost-effective methods of reaching your audience today. Some reasonable estimates even say brands get a return of $6.50 for every $1 spent. So, if I told you that all you had to do was cough up $230,000 for a post by Kendall Jenner, Selena Gomez, Taylor Swift, or Cara Delevingne, you might be choking on your coffee.
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