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Articles by Melissa Wildstein
Diagnostics Market Expectations and Opportunities Post Pandemic
The healthcare industry has been transformed by the COVID-19 pandemic, and the diagnostic market is no exception. As the world continues to grapple with the fallout from the pandemic, there is a growing recognition of the important role that diagnostics can have in controlling the spread of infectious disease and improving overall health outcomes. This has led to significant changes in the healthcare diagnostics market and has created new opportunities and challenges for pharma executives.
Importance of Ambulatory Surgery Centers to the Medical Device Industry
Philips, Siemens, DePuy, Boston Scientific. A simple Google search on the topic of ambulatory surgery centers (ASC) returns results from medical device manufacturers like these that are building and marketing solutions specifically for the ASC space.
Alleviating Concerns from COVID
These past few months under quarantine have not been easy—for anyone. Even though some states are starting to ease restrictions, this still isn’t over by a long shot. That is especially true for our industry, which is not only responsible for developing a vaccine and treatments for COVID-19, but also for continuing to provide treatments, aid, and solutions for all patients.
Four Biggest Challenges Facing Medical Device Marketers
Medical device marketing teams are facing unprecedented times as we roll into the back half of 2020. Working as unsung heroes, these teams have been spending the last few months putting out the day-to-day fires of COVID-19 supply management and ensuring delivery of necessary equipment to the hospitals that need it most.
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