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Breaking: Publicis to acquire The Creative Counsel for ‘R1bn’ in biggest ever SA agency deal Memeburn has it on good authority that French mega agency Publicis is on the verge of securing a deal that will see it acquire The Creative Counsel for a rumored R1-billion. The deal is understood to be the biggest in South African agency history. According to a number of industry sources, the deal has been in the works for some time now.
HALF of all Africans are under the age of 20, with those aged 16-34 accounting for 65% of the entire continent’s billion-dollar consumer spending and, with this being the fastest growing continent with smart-phone use, advertisers are obsessing on how best to reach them. “They read all the time, but not newspapers or magazines,” says Craig Utermark, CEO of Cape Town’s Atmosphere Orange, a programmatic advertising agency.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
