Articles by Meredith Levine
Protect N.Y.ers from SNAP benefit theft
For many New Yorkers, a declined credit card at the grocery store is a fleeting inconvenience. But for the people we serve on public assistance, a declined Electronic Benefits Transfer card can mean going without dinner or a child heading to bed hungry. When low-income families or older adults are forced to abandon baskets filled with essentials like milk, bread, and eggs, they’re left scrambling to get through the month.
Despite emphasis on workforce, Nevada is failing people with disabilities who want to work
Policymakers in Nevada and elsewhere are laser-focused on ways to support and invest in our workforce to spur the pandemic-ravaged economy to return to its full potential. This exercise involves identifying people who are missing and thinking about ways to support them and reimagine a much more inclusive workplace. Women have been the subject of many of these discussions. But as we undertake this exercise, who else is missing? What else can we do?
Could a more inclusive workforce emerge from the ruins?
Juvenile Court Hearing Master Soonhee "Sunny" Bailey on the bench during autism specialty court on Thursday, Feb. 14, 2019. (Jeff Scheid/The Nevada Independent) As we know, the coronavirus pandemic has devastated Nevada’s economy and many of its workers. The pandemic has revealed pre-existing fissures in the state’s workforce delivery system that have failed our community’s most vulnerable members.
CAJ Ethics Committee: Sponsored content craze not journalism
Newsrooms must grapple with issues of deception and conflict of interest. [[{“fid”:”4770″,”view_mode”:”default”,”fields”:{“format”:”default”,”field_file_image_alt_text[und][0][value]”:””,”field_file_image_title_text[und][0][value]”:””},”type”:”media”,”link_text”:null,”attributes”:{“height”:182,”width”:518,”style”:”width: 700px; height: 246px;”,”class”:”media-element file-default”}}]] By Meredith Levine and Esther Enkin "Ev'rybody's doin' it.
Kinds of Earned Media on YouTube
There is a rough consensus among brands and media franchises about what earned media is and means. It is frequently grouped with PR and word-of-mouth marketing, and it generates a kind of traction that is great for building communities around campaigns. But, when it comes to finding and targeting specific examples of earned media, can you recognize any or all of it on YouTube?
CAJ Ethics Committee: Sponsored content craze not journalism
"Ev'rybody's doin' it. Doin’ it, doin’ it," went the 1911 Irving Berlin song, “Everybody's Doin' It Now,” about the big craze of the day, dancing. Over a hundred years later, there's a new craze. And everyone, or almost everyone, who is anyone, is “doin' it”: The New York Times, the Guardian, the Globe and Mail, the Toronto Star and Postmedia. The craze goes by different names: sponsored content, custom content or native advertising. But the different terms refer to the same activity.
How YouTube Predicts Nostalgia: 10 More TV Shows to Reboot Now
Nostalgia is a thing of the past, but not in the manner you might think. Social media platforms have become vast receptacles of our collective memory. Twitter and Snapchat currently dominate the arena of the ever-shifting present, with a continuous feed of what is happening now. But platforms such as Facebook, and especially YouTube, are increasingly becoming digital scrapbooks with infinite pages full of what we want to remember and revisit.
The Online Fandom That Launched “The Fault in Our Stars”
It might seem as if John Green, author of the hit young adult book-turned-movie “The Fault in Our Stars,” came out of nowhere. Already part of the cultural zeitgeist, the film is on track to break some records when it opens today: According to The Wrap, Fandango announced on Tuesday that it is “the biggest pre-selling love story in the company’s 14-year history, and is also the ticket service’s biggest pre-selling drama of the year.” The FTiOS trailer is the most-liked ever on YouTube.
MTV's "Teen Wolf" Is the Alpha in the Fan Engagement PackZEFR Blog
The Brands on YouTube series takes an in depth look at some of the best video marketing stories from brands and their fans. What brand would you like to see profiled next? Let us know in the comments below. So, before you all run away because of the high levels of fangirl squee associated with Teen Wolf, hear me out. The folks running social media for Teen Wolf are hands down, no contest, the best at playing with and engaging fans in their native habitats.
Brands on YouTube: Nike, Fitbit, and Jawbone Compete for Wrists
The “versus” or “vs” video is one of the 12 categories of UGC we identified as paramount for brands to understand in our “Beyond Reviews” eBook, which explores why and how YouTube has influenced the purchasing decisions of more than half of consumers. And, as a comparison between competing products, such as wearable fitness trackers, “vs” videos are especially influential.
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