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Shopify Server side tracking is the single biggest accuracy upgrade you can make on a Shopify store in 2026, especially since iOS 14.5 and the wave of browser-level tracking restrictions cut client-side data by 30 to 60% across most ecommerce verticals. Our 9+ ROAS work with Drought Secret (eczema skincare) wouldn’t have been possible without a properly configured server-side setup feeding clean conversion data back to Google Ads and Meta.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
