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Articles by Meteorite PR
Wild Country Introduces the Next Generation of Friends Climbing Protection
A New Generation of Rock Protection, Refined for Greater Versatility and Performance August 10, 2026 /OUTDOOR SPORTSWIRE/ – For nearly fifty years, the Friend has been a cornerstone of trad climbing protection. Now Wild Country introduces a new generation of Friends, refined through years of development and athletes’ field testing.
Enter_your Mountain Space – The new Salewa Ortles Mountaineering Collection for Fall/Winter 2026
Engineered in the Dolomites, created for modern mountaineers: the new Salewa Ortles Mountaineering Collection combines technical performance, durability and a clear design approach for challenging activities in alpine terrain. August 7, 2026 /OUTDOOR SPORTSWIRE/ – Every ascent begins with questions. Questions about who we want to be, the places we want to reach – the spaces where we can express ourselves, our personality, our attitude. Where is our place, our space?
Wild Country and Evolv Expand U.S.Climbing Sales Team
Climbing Brands Improve Coverage Across Key Territories Boulder, Colo. (July 23, 2026) /OUTDOOR SPORTSWIRE/ – Today, Wild Country and Evolv announced the expansion of their U.S. sales teams with the addition of three experienced climbing industry professionals: James Loveridge, Joe Santos, and Greydon Jones. Together, the new representatives strengthen the brands’ commitment to supporting specialty retailers and climbing gyms across strategic regions of the United States.
Dynafit Launches New Ultra DNA 2 Trail Running Shoe
Ultra-lightweight. leg saving. Built to win: The new benchmark for ultra-races. /OUTDOOR SPORTSWIRE/ – Fresh legs from the first to the very last kilometer: The new Ultra DNA 2 was specifically designed for demanding ultra-races and developed in close collaboration with the DYNAFIT athlete team. The shoe is designed entirely with the goal of maximizing performance in competition. The centerpiece is the new SPEEDFOAM Rebound midsole, which features a split carbon-tech plate for the first time.
Built differently: Rab’s 2026 Impact Report climbs higher up the value chain
June 11, 2026 /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has published their 2026 Impact Report. It sets out a clear shift in focus: making a greater impact higher up the value chain, by working more closely with the partners, systems and communities that shape its products.
Equip Announces Strengthened Leadership, Major Investment Package and Continued Growth Momentum
Positioning Rab for long-term growth, resilience and responsible business ambitions. /OUTDOOR SPORTSWIRE/ – Equip Outdoor Technologies Ltd. (owner of British outdoor brand Rab), has announced a series of strategic developments supporting the next phase of its growth journey, including a strengthened leadership structure, a £48.5m sustainability-linked investment package from HSBC UK, and continued strong financial performance.
Generational Transition at the Oberalp Group
Ruth Oberrauch takes over as President of the South Tyrolean sports company on June 1st May 28, 2026 /OUTDOOR SPORTSWIRE/ – “The next generation will do better than I did.” With these words, longtime President and founder of the Oberalp Group, Heiner Oberrauch, addressed the company’s more than 1,200 employees to announce the generational handover to his daughter, Ruth Oberrauch. More than 40 years ago, Heiner Oberrauch founded the company in Bolzano, northern Italy, with two part-time employees.
Grangers Accelerates U.S. Growth, Appoints Obviouslee as PR Agency of Record Amid Rising Demand for Sustainable Gear Care
Nearly 90 years of innovation helping adventurers protect their gear and the planet, now amplified by strategic U.S. communications and sales teams May 14, 2026 (Boulder, CO/Derbyshire, UK) /OUTDOOR SPORTSWIRE/ – Grangers, the heritage British brand trusted for nearly 90 years in performance-driven, eco-responsible gear care, today announced the next stage in its strategic expansion in the United States.
Epic Water Filters Expands Global Distribution Network Across UK, Canada, Australia, and Singapore, Bringing American-Made Filtration Technology Worldwide
Epic Water Filters, a U.S.-based leader in high-performance water filtration, today announced the expansion of its international distribution network Palmetto, Florida (April 30, 2026) /OUTDOOR SPORTSWIRE/ – Epic Water Filters, a U.S.-based leader in high-performance water filtration, today announced the expansion of its international distribution network with new partners in the United Kingdom and Canada, complementing its growing presence in Australia and Singapore.
Concerts on the Commons Summer 2026 Lineup Announced
Free Outdoor Concert Series Brings Live Music to Teton Village this Summer TETON VILLAGE, WYO. (April 30, 2026) /OUTDOOR SPORTSWIRE/ – Teton Village Association (TVA), together with Jackson Hole Mountain Resort (JHMR) and its partners, is thrilled to announce the return of Concerts on the Commons for summer 2026. The free weekly concert series runs from July 3 through August 16, bringing live music to Teton Village all summer long.
Equip Outdoor Technologies achieves B Corp™ certification, reinforcing long-term commitment to responsible growth
Equip, Rab, and Lowe Alpine join the growing movement of companies using business as a force for good. April 30, 2026 /OUTDOOR SPORTSWIRE/ – Equip Outdoor Technologies Ltd. (owner of British outdoor brands Rab and Lowe Alpine), has announced its certification as a B Corporation (B Corp), joining a growing movement of companies that are using business as a force for good.
Rab launches comprehensive first layer collection: UV protection, heat management, and all-day comfort in the mountains
Dryflo™ Solar, Dryflo™ Air and Dryflo™ Active fabrics deliver targeted comfort and protection for warm-weather mountain use Louisville, CO (April 24, 2026) OUTDOOR SPORTSWIRE/ – UK outdoor brand, Rab (owned by Equip Outdoor Technologies Ltd.), has expanded its Spring/Summer 2026 range with an updated first layer collection designed to perform across sun exposure, heat, and high-output movement.
Sweet Protection Unveils the All-New Tucker III 2Vi® Mips Helmet
Shaped by close collaboration with Uno-X Mobility Cycling Broomfield, Colorado (April 9, 2026) /OUTDOOR SPORTSWIRE/ – Engineered for speed and designed to take the lead, the Tucker III 2Vi® Mips is Sweet Protection’s most advanced aero road helmet to date, developed and proven at the highest level of WorldTour racing.
Rab launches multi-award winning Cyclone XP 40 and versatile Airox packs
New Spring/Summer 2026 packs feature a ventilated AEROFITTM back system, waterproof protection, and a lightweight design for fastpacking, hiking, and summer treks March 30, 2026 /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has launched their new Spring/Summer 2026 packs, led by the multi‑award‑winning Syclon XP 40 waterproof pack and complemented by the new Airox ventilated range.
Arkansas River Outfitters Association Launch 2026 Season with Strong Economic Momentum and New Strategic Partnership
AROA Kicks Off the 2026 Rafting Season with New Marketing Leadership and Continued Momentum Arkansas River Valley, Colorado (March 30, 2026) /OUTDOOR SPORTSWIRE/ — As Colorado’s spring and summer recreation season approaches, the Arkansas River community is preparing for another exciting summer on one of the most iconic whitewater rivers in the United States.
Sweet Protection Adds Three New Five-Star Helmets in Latest Virginia Tech Helmet Ratings
Fixer Carbon 2Vi® Mips, Strayer 2Vi® Mips, and Fixer Composite 2Vi® Mips Earn Top Safety Rating.
Rab wins Drapers Positive Change Award 2026
Award celebrates clear sustainability strategy, measurable progress, meaningful supplier engagement, and innovations that move the industry forward March 17, 2026 /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) has won the Drapers Positive Change Award 2026, recognising brands that demonstrate a clear sustainability strategy, measurable progress, meaningful supplier engagement, and innovation that advances the industry.
Rab elevates sleep system collection for Spring/Summer 2026
Patented L.O.F.T 3D™ sleeping bag baffle technology delivers an exceptional warmth-to-weight ratio March 12 2026 /OUTDOOR SPORTSWIRE/ – British outdoor and mountain brand Rab (owned by Equip Outdoor Technologies Ltd.) announces the launch of its most technically advanced sleep system collection to date.
Skimo-Premiere in Bormio
Double Success For Oriol Cardona Coll: Gold In The Sprint And Bronze In The Mixed Relay Bormio / Kiefersfelden (February 24, 2026) /OUTDOOR SPORTSWIRE/ – Sensational success for DYNAFIT athlete Oriol Cardona Coll: At the Skimo premiere in Bormio, the Spaniard confidently took home the gold medal in the sprint. Two days later, he teamed up with his partner Ana Alonso Rodríguez to snag the bronze medal in the mixed relay.
Ride the Silver Smoke. Sweet Protection presents Limited Edition Color Drop
Sweet Protection is excited to introduce the new limited edition color way Silver Smoke. Oslo, February 17 2026 /OUTDOOR SPORTSWIRE/ – Sweet Protection is excited to introduce the new limited edition color way Silver Smoke. Made for tough climbs, intense sprints, and fast descents, the Falconer 2Vi® Mips Helmet blends aero efficiency with advanced impact protection. The limited edition Silver Smoke pairs a cool metallic base with a subtle smoky layer. Limited Edition. No restock.
Epic Water Filters Launches Pure XP Pitcher Filter, Redefining What clean Water Can Be
(Palmetto, Florida, February 11, 2026) /ENDURANCE SPORTSWIRE/ – Epic Water Filters announced today the official launch of the Pure XP Pitcher and Pure XP Filter, marking one of the biggest and most advanced product launches in the company’s history. This filter is NSF certified and proudly made in the U.S.A from their own NSF certified facility. The Pure XP represents a major leap forward in water filtration performance, sustainability, and microbiological protection.
Sweating For Species Protection
The International Snow Leopard Day is Back March 7-8, 2026 /OUTDOOR SPORTSWIRE/ – Climb high, protect snow leopards: after a two-year break, the legendary DYNAFIT International Snow Leopard Day is making a big comeback. The weekend of March 7/8, 2026 is all about the endangered wildcat. Ski tourers and, for the first time, also trail runners can put their passion for the sport to good use and collect elevation meters together for the protection of the snow leopard.
When Precision Becomes Art: Nordica Rewrites the Code of Performance with the New Promachine 3S
January 15, 2026 /OUTDOOR SPORTSWIRE/ – For more than two years, Nordica has been quietly and relentlessly at work testing, refining, and reimagining what a precision alpine boot can be. The result is the all-new Promachine 3, a boot shaped not only by engineers, but by the collective input of Nordica athletes, the proto team, VIP partners, and key media voices who helped influence every detail along the way. This is not a simple update. It is a ground-up evolution built from the snow up.
The Solution to Effortless Snow Travel: Snow Roller Pro + Hook-Up System™
/OUTDOOR SPORTSWIRE/ – Since 2012, Db has facilitated effortless snow travel using purpose-built equipment rigorously tested by its founders, ambassadors, athletes, and real people. Bags like the Snow Roller Pro, Backcountry Backpack, and Hugger Backpack were all made with this in mind, allowing you to travel from the city to alpine peaks more easily.
Equip Secures bluesign System Partner Status for Rab and Lowe Alpine
bluesign Honors Equip’s Chemical Management, Responsible Manufacturing Progress with System Partner Status Louisville, CO (November 20, 2025) /OUTDOOR SPORTSWIRE/ – Equip Outdoor Technologies UK Ltd. (Equip), home of technical outdoor apparel and equipment brands Rab and Lowe Alpine, announced today that it has entered into a new partnership with bluesign, securing System Partner status following their recent brand assessment.
Nordica Partners With Ski/Outdoor Firm Meteorite PR
Award-Winning Developers of Skis and Boots Surging into Winter Season BOULDER, CO (November 10, 2025) /OUTDOOR SPORTSWIRE/ – Nordica, one of the world’s leading ski equipment producers and developers of some of the most trusted skis and boots on the market, announced today that it has named Colorado-based Meteorite PR as its public relations firm of record for North America to help build on a surge of momentum and critical acclaim across the United States and Canada.
Climbing Legends Rab and Gramicci Unite for Limited-Edition Collaboration
Two Pioneering Brands Celebrate Climbing Counterculture Louisville, CO (November 6, 2025) /OUTDOOR SPORTSWIRE/ – Two legendary climbing brands, separated by an ocean but united by an unwavering passion for rocks and mountains, have joined forces for a limited-edition collaboration. Rab & Gramicci brings together the gritstone heritage of the Peak District with the granite legacy of Yosemite, creating a collection that honors the pioneering spirit of 1980s climbing culture.
Equip Achieves Fair Wear Leader Status for Fourth Consecutive Year
UK-Based Owners of Rab, Lowe Alpine Honored for Protecting Workers’ Rights Along Global Supply Chain Louisville, CO (October 21, 2025) /OUTDOOR SPORTSWIRE/ – Equip Outdoor Technologies UK Ltd.
POMOCA Continues Partnership With USA Skimo
Experts in Touring Skins To Support US Teams, Sponsor Upcoming World Cup BOULDER, CO (October 13, 2025) /OUTDOOR SPORTSWIRE/ – POMOCA, the world’s leading manufacturer of ski touring skins, announced today that it will continue its partnership with the USA Ski Mountaineering Association (USA Skimo) through the 2025/26 winter season, and will provide the nation’s top Skimo team with POMOCA’s industry-leading racing skins.
Sweet Protection and the Norwegian Air Ambulance Foundation Launch the Ascender SAR 2Vi® - A New Multi-Role Rescue Helmet Developed for Those Who Protect Others
First product in Sweet Protection’s new Professional Rescue category Oslo, Norway /OURDOOR SPORTSWIRE/ – Sweet Protection today announced the launch of the Ascender SAR 2Vi®, a purpose-built rescue helmet developed in collaboration with the Norwegian Air Ambulance Foundation (SNLA). The helmet is designed to replace multiple task-specific helmets with one lightweight, durable, and communication-ready solution that meets the diverse needs of search and rescue professionals.
Independent Clinical Trial Confirms Safeback SBX Significantly Increases Avalanche Survival Time, Published in JAMA
Published in the Journal of the American Medical Association, after an avalanche simulation in 2023, where 24 volunteers were buried to test and better understand the effects of Safeback SBX BOLZANO, ITALY /OUTDOOR SPORTSWIRE/ – Safeback today announced that the results of an independent, double-blind clinical trial of its SBX avalanche survival system have been published in the prestigious Journal of the American Medical Association (JAMA).
Db Becomes Official Sponsor of the U.S. Ski & Snowboard Team
Scandinavian travel brand partners with America’s elite winter sports athletes to power their journeys worldwide. Oslo, Norway / Park City, Utah – October 2, 2025 /OUTDOOR SPORTSWIRE/ – Db, the Scandinavian bag and luggage brand redefining modern travel gear, today announced its partnership as an official supplier partner of U.S. Ski & Snowboard as they head into the 2026 Milano Cortina Olympic & Paralympic Winter Games.
Oberalp Group Adds New Sales Rep For Wild Country, Evolv
Industry Veteran Reach Sales Group To Handle Southwest Territory Boulder, CO (October 1, 2025) /OUTDOOR SPORTSWIRE/ – The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, announced today that it has added the Reach Sales Group to represent Wild Country and Evolv in the Southwest United States, placing a veteran sales expert in charge of the companies’ sales initiatives in a critical U.S. market.
Rab complete move to PFAS-free shell technologies with new AW25 GORE-TEX® Pro Shell collection
Wash & care campaign for retailers and consumers to support launch September 23 2025 /OUTDOOR SPORTSWIRE/- British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) have introduced their new GORE-TEX® Pro Shell collection featuring ePE membrane technology, completing their transition to PFAS-free shell technologies for Autumn/Winter 2025. The new collection delivers reliable weather protection in extreme environments whilst reducing environmental impact.
Dynafit Secures Top Honors in 2026 Backcountry Magazine Awards
Blacklight Pro 88 Ski and Ridge Women’s Boot Recognized with Prestigious Editors’ Choice Awards; Additional Gear Guide Selects Accolades Also Received BOULDER, Colo. (Sept. 15, 2025) /OUTDOOR SPORTSWIRE/ – Dynafit, a global leader and innovator in backcountry skiing, is proud to announce its impressive showing in the Backcountry Magazine 2026 awards ahead of the upcoming winter season, including two highly coveted Editors’ Choice awards for the Blacklight Pro 88 Ski and the Ridge Women’s Boot.
Rab’s Women’s Ascendor Summit Hoody Picks Up Backcountry Magazine Editors’ Choice Award
New Midlayer Available Beginning This Fall, Ideal For Cold Weather Adventures Louisville, CO (Sept. 15, 2025) /OUTDOOR SPORTSWIRE/ – Rab, the industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, added another accolade today as Backcountry Magazine honored the company’s new Women’s Ascendor Summit Hoody with an Editors’ Choice award. The Womern’s Ascendor Summit Hoody is the ideal piece for cold/winter adventures.
Sweet Protection Signs Deal To Outfit America’s Top Ski and Snowboard Instructors
Industry Leaders Are Now Official Providers of Helmets and Eyewear for PSIA-AASI Members September 9, 2025 /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, eyewear, body protection, and technical apparel, announced today that it has signed a two-year partnership with the Professional Ski Instructors of America – American Association of Snowboard Instructors (PSIA-AASI), making Sweet Protection an official gear supplier for the most influential and...
Oberalp Group Adds New Sales Reps For Dynafit, Salewa and Pomoca
Industry Veterans Synergy Reps To Handle Southwest Territory Boulder, CO (September 9, 2025) /OUTDOOR SPORTSWIRE/– The Oberalp Group, which owns Salewa, Dynafit, Pomoca, Wild Country, and Evolv, announced today that it has added Synergy Reps to represent Dynafit, Salewa and Pomoca in the Southwest United States, placing a team of veteran sales experts in charge of the companies’ sales initiatives in a critical U.S. market.
Sweet Protection appoints Tommy Listl to Global Sales Director as co-founder Atle Enberget departs after 25+ years
Listl succeeds company co-founder and long-time sales leader Atle Enberget, who will depart Sweet Protection and Active Brands on September 1, 2025, to pursue new personal goals. OSLO, Norway (August 28, 2025) /OUTDOOR SPORTSWIRE/ — Sweet Protection, a leader in high-performance snow and bike helmets, eyewear, body protection, and technical apparel, today announced the appointment of Tommy Listl as Sales Director, effective September 15, 2025.
Sweet Protection appoints Tommy Listl Sales Director as co-founder Atle Enberget departs after 25+ years
Listl succeeds company co-founder and long-time sales leader Atle Enberget, who will depart Sweet Protection and Active Brands on September 1, 2025, to pursue new personal goals. OSLO, Norway (August 27, 2025) /OUTDOOR SPORTSWIRE/ — Sweet Protection, a leader in high-performance snow and bike helmets, eyewear, body protection, and technical apparel, today announced the appointment of Tommy Listl as Sales Director, effective September 15, 2025.
Industry Leaders Look To Expand U.S., Canada Footprint With Elite Sales Agency (BOULDER, CO – AUG. 20, 2025) /OUTDOOR SPORTSWIRE/ – Sweet Protection, the industry leader in high-performance helmets, eyewear, body protection, and technical apparel, announced today that it has named Waypoint Outdoor as its master sales agency for North America.
Rab open new store in Denver/US
Rab open new store in Denver/US 5 August 2025 / OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) have officially opened a new store in Denver/US, marking a significant expansion of the company’s Colorado presence and commitment to the Mountain People community. The new store spans 2,320 square feet – more than twice the size of its original location across Platte Street.
The Road to Net Zero is Circular
The Oberalp Group presents its sustainability report “Contribute 2024” and thus the key to “Net-Zero”: durable and recyclable products Bolzano, IT (August 5, 2025) /OUTDOOR SPORTSWIRE/ – The Oberalp Group sets itself an ambitious goal: the mountain sports-focused company aims to achieve the status of a “Net Zero Company” by 2050. “We are facing major challenges such as climate change that will shape our shared future.
Take the Lead and win the Breakaway with the brand-new Tucker III 2Vi® Mips Helmet
Just in time for the 2025 edition of the Tour de France, the Norwegian brand Sweet Protection introduces the brand-new Tucker III 2Vi® Mips Helmet. /OUTDOOR SPORTSWIRE/ – Just in time for the 2025 edition of the Tour de France, the Norwegian brand Sweet Protection introduces the brand-new Tucker III 2Vi® Mips Helmet. The helmet will make its debut at the Tour de France, although it was not specifically designed for this event.
Pet Sustainability Coalition Leads The Fight Against Massive Plastic Waste in Pet Industry
Colorado Nonprofit Partners With rePurpose Global to Remove 250,000 Pounds of Plastic in July Boulder, Colo. (June 24, 2025) /OUTDOOR SPORTSWIRE/ – Pet Sustainability Coalition, a Colorado-based nonprofit committed to helping pet product companies drive their sustainability impact is rallying the industry to rid the world of millions of pounds of plastic generated by pet owners each year.
New data toolkit for product sustainability claims launched by the Material Facts Collective
A group of global outdoors brands and retailers working with the European Outdoor Group have launched a full implementation toolkit for accurate product sustainability claims. June 17, 2025 /OUTDOOR SPORTSWIRE/ – A group of global outdoor brands forming the Material Facts Collective have launched a full implementation toolkit for accurate product sustainability claims.
Fifth Annual Ned Gravel Event Returns Bigger, Better Than Ever Before
Beloved Bike Race A Premiere Event for Peak to Peak Endurance Foundation Boulder, Colo. (June 6, 2025) /OUTDOOR SPORTSWIRE/ – The Ned Gravel bike race and exposition will return to Nederland on July 12, and event organizers are planning a bigger and better activation than ever before to celebrate the acclaimed event’s fifth birthday.
Rab win two ISPO Awards for Spring/Summer 2026 equipment collection
Prestigious accolades for industry-leading sleeping bag and pack technologies June 4, 2025 /OUTDOOR SPORTSWIRE/ – British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.) have won two ISPO Awards for their Spring/Summer 2026 equipment collection. Rab have been recognized for both the Mythic -6 sleeping bag and the Syclon XP 40 pack, which feature industry-leading technologies and designs developed for ultralight mountain use.
Jackson Hole Mountain Resort Earns Top Safety Award From National Ski Areas Association
JHMR Claims Best Overall Safety Program for Large Resorts TETON VILLAGE, WYO. (MAY 15, 2025) /OUTDOOR SPORTSWIRE/ – Jackson Hole Mountain Resort (JHMR) is pleased to announce that it has won the Best Overall Safety Program for resorts with more than 500,000 annual visitors, a prestigious honor given by the National Ski Areas Association and the culmination of JHMR’s commitment to safety on and off the slopes of Rendezvous Mountain.
Olympian and Pro Cycling Legend Dave Zabriskie Launches Cognitive Protocol: A Revolutionary Solution for Brain Health
You Can’t Pedal Through a Concussion. Dave Zabriskie Tried. Now, He’s Helping Others Do Better. BOULDER, CO, UNITED STATES/OUTDOOR SPORTSWIRE/ – Dave Zabriskie, renowned former World Tour professional cyclist, Olympian, and the first American to win stages in all three Grand Tours—the Tour de France, Vuelta a España, and Giro d’Italia—announced today the launch of Cognitive Protocol, a groundbreaking initiative focused on concussion recovery and long-term cognitive health.
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