Financial institution Royal Bank of Canada developed a video-led campaign to highlight the importance of inclusion and effect positive change in its markets worldwide. Banks Global Strategy Brand: Royal Bank of CanadaBrand owner: Royal Bank of CanadaAgency: Grip LimitedMarket: GlobalIndustries: BanksMedia channels: Content marketing, Online video, Outdoor, out-of-home, Sponsorship, event, property, Websites & micrositesBudget:... WARC subscribers can sign in to keep reading Not a subscriber?
