Michael LoRé
- Sports Journalist, Freelance
- Public Relations Consultant, Relevent
- Golf Business Reporter, Big Swing Media
New York
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Golf and soccer storyteller. Contributor @ForbesSports. Bylines: PGATOUR.com, GOLF.com, The Guardian, MyGolfSpy, Glory, Robb Report, Vice Sports.
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Articles by Michael LoRé
Titleist's new GTS drivers take hold on TOUR with immediate results
44M AGO One player at a time | Inside Titleist's new GTS driver fittings Golfers, like other professional athletes, are creatures of habit. Like Aaron Judge’s in-game gum-chewing routine, golfers can be obsessively particular and repetitive with everything from how they mark their ball and read greens to their bag makeup and pre-shot routines. These methodical maneuvers instill confidence and calm. Deviating from routine can cause chaos and confusion.
Leading the Game: PGA CEO Derek Sprague
As Derek Sprague celebrates his one-year anniversary as PGA of America CEO in December, the veteran golf executive has been busy addressing inappropriate fan behavior at the 2025 Ryder Cup, particularly targeting Rory McIlroy and wife Erica Stoll. Sprague, the first PGA of America CEO to have served as PGA president, wrote a lengthy letter to the McIlroys condemning the abuse and behavior at Bethpage Black they endured. “I’m the CEO now.
Andrés Cantor Has High Hopes For 2026 FIFA World Cup
Andrés Cantor believes the 2026 FIFA World Cup will be the "greatest sporting event to be held in this country, period." AFP via Getty Images The 2026 FIFA World Cup is a little more than 200 days away and legendary broadcaster Andrés Cantor can’t wait. “I believe it’s going to be the greatest sporting event to be held in this country, period—regardless of whatever sport you want to talk about,” said Cantor, an eight-time Emmy winner.
Odyssey Celebrates 25 Years As No. 1 Putter On Tour
Xander Schauffele helped Odyssey strengthen its spot as the No. 1 putter on tour with two major wins in 2024.
Melissa Ortiz’s Bet On Herself Paying Off For Her And Latinas
It wasn't easy, but Melissa Ortiz has found success following her passions after her pro soccer career. Brad Smith/ISI Photos/USSF Melissa Ortiz was 9 years old when she witnessed Brandi Chastain score the deciding penalty kick to help the U.S. Women’s National Team defeat China in the 1999 FIFA Women’s World Cup Final in front of more than 90,000 at the Rose Bowl.
PGA Of America CEO Says Rolex Is ‘Most Powerful Brand In Golf’
Rolex Testimonee Matt Fitzpatrick hits a tee shot at the 2025 Ryder Cup at Bethpage Black. Courtesy of Rolex/Thomas Lovelock Rolex first made waves in sports sponsorship—literally—when Mercedes Gleitze wore a Rolex Oyster for 10+ hours as she swam across the English Channel in 1927.
Penfold Golf Strives To Get Back Into Fold Ahead Of 100th Anniversary
The Penfold Golf Ryder Cup 1927 Collection celebrates the 100th anniversary of both Penfold and the Ryder Cup. Penfold Golf On the eve of the 2025 Ryder Cup, a consortium of emerging golf brands will host an event in New York City to not only add to the excitement surrounding golf's premier biennial event beginning Friday at nearby Bethpage Black, but, more importantly, the game's exponential growth since the Covid-19 pandemic.
2025 Ryder Cup Apparel And Merchandise Roundup
The 2025 Ryder Cup will be played from September 26-28 at Bethpage Black in Farmingdale, N.Y. As the preeminent team event in men's professional golf, this biennial competition features 12-member teams from the United States and Europe competing in five match-play sessions across three days. The U.S. Team has lost 10 of the last 14 editions of the Ryder Cup dating back to 1995, including 16 1/2 to 11 1/2 two years ago in Rome.
Dick's Sporting Goods Strives To Revive The Legacy Of Walter Hagen
Walter Hagen (center) was a four-time U.S. Ryder Cup-winning captain. Here he is after the inaugural playing in 1927. Bettmann Archive Walter Hagen's contributions to the game of golf are well known within the industry. Third all-time in major wins (11) and tied for eighth in career PGA Tour wins (45), Hagen has been heralded as the "father of professional golf" as his showmanship and business acumen helped elevate professional golf to what it is today.
Darius Rucker On Why He Gives Back Through Golf
Darius Rucker watches his tee shot during the first round of the 2023 AT&T Pebble Beach Pro-Am. Getty Images As Darius Rucker continues along on his 2025 international tour with stops in California, Canada, the United Kingdom and his native Charleston, S.C., don't be surprised to see the three-time Grammy winner signing classics like "Wagon Wheel," "It Won't Be Like This For Long," "Hold My Hand" and "Only Wanna Be With You." Also, don't be surprised to see Rucker on a nearby golf course...
Keegan Bradley Knows 2025 Ryder Cup Will Be Legacy-Defining Event
U.S. and Europe team captains Keegan Bradley (right) and Luke Donald pose with the Ryder Cup in NYC. Getty Images How Keegan Bradley has been able to get any sleep since July 9, 2024 is nothing short of a miracle. Not only has the 39-year-old father of two been focused on trying to win week in and week out on the PGA Tour, but, more importantly, he's been tasked with strategizing how the U.S. Team can hopefully win the 2025 Ryder Cup in late September as captain.
Ralph Lauren Unveils Scripting For U.S. Team At 2025 Ryder Cup
Ralph Lauren has been the official outfitter of the U.S. Ryder Cup team since 2012. Courtesy of Ralph Lauren Ralph Lauren launched a neckwear brand called Polo in 1967 in New York City. Drawing inspiration from Old Hollywood glamor, the company quickly expanded by introducing its first full men's collection a year later and its first full women's collection in 1972.
Can Cleveland Golf’s Triangular-Shaped HiBore XL Start A Trend?
The HiBore XL features a triangle shape that allows for a larger clubface for maximum forgiveness. Cleveland Golf “Innovation is the ability to see change as an opportunity—not a threat.” That quote from Steve Jobs, one of the greatest innovators ever, is relevant across all industries, including golf. As original equipment manufacturers (OEMs) leverage new materials, technologies and testing in the arms race for golf’s growing demographics, some are leading the pack.
Premier League Summer Series Reinforces League’s Growth In The U.S.
Manchester United captain Bruno Fernandes (8) scored twice in a 2-1 win against West Ham at MetLife ... More Stadium in East Rutherford, N.J. Icon Sportswire via Getty Images Wes Brown admits he was shocked one of the first times he came to the United States on a preseason tour with Manchester United in the early 2000s. “What I remember is that there was a massive football fanbase,” said Brown, a five-time Premier League winner during his United career from 1996-2011.
MLS All-Stars Appreciate Lionel Messi’s Invaluable Impact On League
Lionel Messi has taken MLS by storm since joining Inter Miami CF in July 2023. Icon Sportswire via Getty Images While Inter Miami CF star Lionel Messi and teammate Jordi Alba were MIA for the 2025 MLS All-Star Game, that doesn’t mean the eight-time Ballon d’Or winner’s invaluable impact wasn’t felt and appreciated by fans, media and players around Austin this week.
MLS All-Stars Divided Over League’s Potential Calendar Change
LAFC goalie Hugo Lloris tries to clear a path for a free kick during a match against Real Salt Lake ... More in March 2024. Getty Images The MLS Board of Governors will hold their annual meeting during MLS All-Star Week on Wednesday prior to the 2025 MLS All-Star Game which pits the league’s top stars against LigaMX stars at Q2 Stadium in Austin, Texas.
Kaulig Companies Keeps Golf—And Its Benefits—Coming To Northeast Ohio | Flipboard
As the summer hits its stride, many in the Bay and beyond are gearing up for the season's staple - camping. But before you rush out the door to your …
Kaulig Companies Keeps Golf-And Its Benefits-Coming To Northeast Ohio
Miguel Ángel Jiménez celebrates winning the 2025 Kaulig Companies Championship at Firestone Country ... More Club. Getty Images Firestone Country Club has been a faithful fixture in professional golf since 1954. Whether it’s hosted the Rubber City Open, World Series of Golf, WGC-Bridgestone Invitational or PGA Championship, Firestone and its iconic water tower are deeply woven into the fabric of pro golf.
Golf Gives Gareth Bale A New Sport To Try To Master
Gareth Bale putts during the first round of the Sunningdale Foursomes at Sunningdale Golf Club in ... More England. Getty Images To say Gareth Bale’s tenure at Real Madrid was polarizing is an understatement. From 2013-22, Bale dazzled on the field by scoring 106 goals across all competitions—two more than Ronaldo—and his bicycle kick against Liverpool in the 2018 UEFA Champions League Final is heralded as one of the best goals in Champions League Final history.
Boston Legacy FC Is In Its Trust-Building Era With New Logo, Identity
Boston Legacy FC unveiled its new crest and visual identity on June 7. Boston Globe via Getty Images Launching a new sports franchise in today’s day and age is no easy feat. Financial logistics aside, ensuring the organization’s branding and marketing is seemingly flawless is of the utmost importance, especially with critics quick to share their displeasure on social media.
Gap Partners With Malbon To Bridge The Gap Between Style And Sport
Gap and Malbon Golf teamed up for a limited-edition collection featuring 33-pieces for men and ... More women. REDENS D. Doris and Donald Fisher opened the first Gap store in 1969 in San Francisco, selling records, tapes and the increasingly popular Levi’s jeans. The brand’s name was to highlight the generational gap between the young, liberal baby boomers and their conservative post-war parents. As Gap has grown and evolved—now part of Gap Inc.
PUMA Golf strikes gold again with debut of spikeless IGNITE ELEVATE shoe - PGA TOUR
LeaderboardWatch & ListenNewsFedExCupSchedulePlayersStatsFantasy & BettingSignature EventsComcast Business TOUR TOP 10Aon Better DecisionsDP World Tour Eligibility RankingsHow It WorksPGA TOUR TrainingTicketsShopPGA TOURPGA TOUR ChampionsKorn Ferry TourPGA TOUR AmericasLPGA TOURDP World TourPGA TOUR University Quick Links 53M AGO A closer look at PUMA Golf's new spikeless IGNITE ELEVATE shoe.
Deep Dive: Jordan Air Rev
Jumpman, Jumpman, Jumpman. Them boys up to something. In fact, Jordan Brand has been up to something behind the scenes for the last eight years developing, evolving, testing and iterating prototypes and models for the new Air Rev golf shoe.
Jordan Brand Announces ‘I’m Back’ In Golf With Air Rev Shoe
Like Michael Jordan’s infamous fax during the 1994-95 NBA season announcing his triumphant return to the Chicago Bulls, Jordan Brand proclaimed “I’m back” with its return to golf, highlighted by the innovative Air Rev shoe. Unveiled at Jordan’s private Florida golf course, The Grove XXIII, on April 14, the Air Rev harnesses Nike’s Air technology in a new and innovative way for both Nike and Jordan Brand.
How The Masters Helps Drive Mercedes-Benz’s Golf Partnerships
The Masters Tournament is significant in many ways. Not only is it the first major in men’s professional golf each year, but the annual April event at Augusta National serves as the unofficial start to the golf season.
Gumtree Golf & Nature Club Gives Golfers A Reason To Appreciate Nature
Like a lot of people growing up on the Australian coast, Karsten Jurkschat was drawn to the ocean. Beginning his career as a designer and photographer in the surf industry, Jurkschat witnessed firsthand the appreciation and respect surfers have for the waters that not only surround their country, but cover more than 70% of the planet’s surface. If surfers didn’t spearhead the support of the oceans, rivers and waterways, their industry, passion and community would suffer.
Manors Golf Charts Next Adventure: The U.S. Market
Manors Golf was founded on the belief that “golf isn’t a sport to be mastered, but a game to be explored.” That mantra has guided the London-based brand all over the world from the deserts of Arizona to 120 miles above the Arctic Circle in Norway, the neon-lit skyscrapers of Tokyo, Scottish Highlands and just about everywhere in between.
2025 Masters Tournament Equipment And Accessories Roundup
It’s officially Masters Week—the proverbial Super Bowl for golf retail as golfers near and far champ at the bit to get onto their local tracks flaunting the latest and greatest apparel, equipment and accessories.
2025 Masters Tournament Best Apparel Roundup
It’s officially Masters Week—the proverbial Super Bowl for golf retail as golfers near and far champ at the bit to get onto their local tracks flaunting the latest and greatest apparel, equipment and accessories.
Adidas Turns Back The Clock With Originals Golf Collection
Linn Grant is no stranger to turning heads. In fact, she actually aspires to draw more eyeballs on herself, whether it’s through her achievements on the golf course as the first woman to win on the DP World Tour in 2022 or her headline-grabbing fashion like the adidas x JAY3LLE high-top shoes she sported at St. Andrews in 2024. “If I play my best, people are going to see me a lot on Sunday, so if I know I’m going to have cameras on me, I want to feel like I look good,” Grant said.
Golf Fit Launches to Boost Performance and Well-Being
Golf wasn’t just a hobby for Richard Berle growing up. It was a game that served as a generational thread between him and his grandfather and father, spending endless hours playing Penmar Golf Course in Venice, Calif. So it was no surprise the seasoned entrepreneur wanted to share the game and similar experiences with his sons, Evan and Elijah, despite both being more keen to prioritize ollies than birdies as professional skateboarders.
Century-Old Legacy Golf Brand Maxfli Continues Industry Resurgence
Like a lot of kids interested in golf, Sean Foley worked at his local course growing up. Like a lot of kids who worked at their local course, Foley and his friends were hustlers, scouring ponds, waste areas and rough for rogue golf balls they could resell. “When we found Maxflis we knew we were going to make some money—it was the premier ball at that time,” Foley said. “… We were selling them in the parking lot like hot dogs at Shea Stadium.” Founded in 1910 by Robert H.
Maxfli Is Making Clubs Again! Here's What You Need to Know
Maxfli was founded in 1910 as a golf ball manufacturer by Robert H. Maxwell. The company, which derives its name from an amalgamation of the founder’s last name and “flight,” eventually expanded its products by introducing golf bags in the 1960s. Maxfli took things one step further by manufacturing Australian blade golf clubs starting in 1976 up until the 1990s.
We Tried It: Attending a TGL Event
I’m one of those people who will try anything—well, pretty much anything—at least once. I ate crocodile bites in Thailand—if you’re curious, they tasted like chewy chicken. I participated in a dating segment that aired on a national morning show—if you’re curious, we didn’t end up together but I met the love of my life shortly after it aired.
PGA TOUR launches new Roblox experience ‘Ultimate Golf Simulator’ in collaboration with PING, First Tee
2 hours ago Former LIV Golf CEO and commissioner Greg Norman has invested in Caddy Time, a peer-to-peer marketplace that pairs golfers with area caddies on demand. With just 1% of North American courses offering caddie services, Caddy Time was launched four years ago to fill the gap. Amateurs look to hire a …
TOURCAST adds innovation with AI commentary in partnership with AWS
LeaderboardWatch & ListenNewsFedExCupSchedulePlayersStatsFantasy & BettingSignature EventsComcast Business TOUR TOP 10Aon Better DecisionsDP World Tour Eligibility RankingsHow It WorksPGA TOUR TrainingTicketsShopPGA TOURPGA TOUR ChampionsKorn Ferry TourPGA TOUR AmericasLPGA TOURDP World TourPGA TOUR University Quick Links 2H AGO The PGA TOUR is debuting AI shot commentary in its revolutionary TOURCAST powered by ShotLink. (PGA TOUR) Golf broadcasts are a complex pursuit.
Roblox's Ultimate Golf Simulator launches in collaboration with PING, First Tee
LeaderboardWatch & ListenNewsFedExCupSchedulePlayersStatsFantasy & BettingSignature EventsComcast Business TOUR TOP 10Aon Better DecisionsDP World Tour Eligibility RankingsHow It WorksPGA TOUR TrainingTicketsShopPGA TOURPGA TOUR ChampionsKorn Ferry TourPGA TOUR AmericasLPGA TOURDP World TourPGA TOUR University Quick Links 2H AGO A preview of the Ultimate Golf Simulator, which launches March 19 on Roblox.
Inside the DraftKings Sportsbook at TPC Scottsdale
Like Lucius Fox in the R&D Department of Wayne Enterprises, I stood surrounded by screens. Eyeballs bounced from one buzzing broadcast to the next. Was it sensory overload or was it sports bettors’ Shangri-La? That was my first thought when I visited the DraftKings Sportsbook at TPC Scottsdale. Located across the street from the 18th green of the TPC Scottsdale Stadium Course, home to the WM Phoenix Open, the DraftKings Sportsbook opened in October 2023.
WM Phoenix Open Provides ‘Priceless’ Value For TPC Scottsdale
attendance statistics since 2018, the WM Phoenix Open remains the most-attended tournament on the PGA Tour calendar. That year, the event welcomed a record 719,179 fans throughout the week, including more than 216,000 on Saturday. For comparison, the 2024 Open Championship at Royal Troon had a weekly attendance of 258,174.
WM Phoenix Open Provides ‘Priceless’ Value For TPC Scottsdale
TPC Scottsdale general manager Brad Williams is well aware of the impact the WM Phoenix Open has on the property he oversees. “I’d be really naive to say that the Phoenix Open wasn’t the main driver of our business,” Williams said. “ … It’s pretty darn good. It’s free marketing, free advertising. I would hate to put a value on what the marketing value of the tournament is for us.
PXG Takes Aim At Novice Golfers With Wildcat Club Line
Golf is a game of inches. The most important are the six inches between your ears. Despite being the only male golfer to complete the Grand Slam by winning all four majors in the same calendar year, Bobby Jones still understood the importance of the mental aspect of the game. Golf is hard. It can be frustrating. One shot can be the best of the round and the next can be the worst.
'PGA TOUR 2K25 will be one fans don’t want to miss': Inside fan-forward innovations unveiled for 2025
LeaderboardWatch & ListenNewsFedExCupSchedulePlayersStatsFantasy & BettingSignature EventsComcast Business TOUR TOP 10Aon Better DecisionsDP World Tour Eligibility RankingsHow It WorksPGA TOUR TrainingTicketsShopPGA TOURPGA TOUR ChampionsKorn Ferry TourPGA TOUR AmericasLPGA TOURDP World TourPGA TOUR University 49M AGO 2K and HB Studios announced the next edition of its biennial franchise with PGA TOUR 2K25.
Sentry’s Sponsorship Of PGA Tour Event In Maui Goes Beyond Golf Course
Sentry Insurance Chairman and CEO Pete McPartland remembers it like it was yesterday.
TGL Tees Off With Hopes Of Driving New Audiences To Golf
Professional golf is either dying or thriving, depending who you ask and what metrics are cited to support their argument. While viewership is down across the PGA Tour, LIV Golf and made-for-TV exhibitions including the highly touted Crypto Showdown, those numbers only represent linear viewing; something Nielsen plans to address by adding more “big data” to its measurements, which would incorporate more streaming and OTT platforms.
MGS Experiences: Sand Hollow Resort
It’s pitch black and I have no clue where I’m going. Well, my GPS does, but even that has been slightly spotty given my surroundings. I’m in St. George, a city in Southwest Utah just north of the border with Arizona and less than 50 miles east from the Nevada state line. Situated in the desert among geographical marvels including Zion National Park, Snow Canyon State Park and Sand Hollow State Park, I begin my early-morning trek toward the latter and nearby Sand Hollow Resort.
MGS Experiences: Sand Hollow Resort
It’s pitch black and I have no clue where I’m going. Well, my GPS does, but even that has been slightly spotty given my surroundings. I’m in St. George, a city in Southwest Utah just north of the border with Arizona and less than 50 miles east from the Nevada state line. Situated in the desert among geographical marvels including Zion National Park, Snow Canyon State Park and Sand Hollow State Park, I begin my early-morning trek toward the latter and nearby Sand Hollow Resort.
Spain’s Costa Del Sol Still Benefiting From Hosting 2023 Solheim Cup
Stretching approximately 90 miles along the Mediterranean Sea from La Línea de la Concepción to Nerja, Costa del Sol is a region made up of 103 municipalities in Southern Spain located within the autonomous region of Andalusia.
JJ Watt Tackles ‘Adrenaline Void’ With Burnley FC Investment
JJ Watt spent 12 years chasing down opposing quarterbacks in the NFL. The three-time Defensive Player of the Year with 114.5 career sacks wasn’t just good at it, he was one of the game’s best. Chasing the adrenaline rush he felt on Sundays playing for the Houston Texans and Arizona Cardinals, Watt, who retired in December 2022, is now tackling sports ownership. He and wife Kealia, a former NWSL star, became minority investors in Burnley FC in May 2023.
Iker Casillas Says A LaLiga Match In U.S. Would Be A ‘Positive Thing’
The NFL has played regular-season games in the UK, Mexico, Germany and Brazil and has its sights set on Spain in 2025 as part of the NFL International Series. The NBA has played regular-season games in Japan, UK, Mexico and France as part of the NBA Global Games. MLB has played regular-season games in Mexico, Japan, Australia, UK and South Korea as part of the MLB World Tour. The NHL has played regular-season games in Germany, Czechia, Finland and Japan as part of the NHL Global Series.
‘The 99ers’ Celebrate 25th Anniversary Of Historic World Cup Win
Julie Foudy sat in awe. And frustration. And disbelief. And hope. Hanging onto every word as Billie Jean King recounted her journey to tennis stardom while being the flag bearer for women’s rights, Foudy couldn’t help but find similarities between what she and the U.S. women’s national soccer team were currently facing.
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