Is this you? As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.
Claim your profile
Articles by Michael Mayday
Interactive Webinars: Mastering Engagement & Interaction
Interactive webinars are a powerful tool in any digital marketing arsenal, capable of attracting, nurturing, and converting leads. They help to combat one of the biggest challenges in creating effective webinars: making them engaging enough to keep your audience interested throughout. Interactive webinars do everything traditional webinars do, plus elements that enable deeper audience participation.
How to Calculate ROI on Webinars
You know webinars work. You’ve seen the registrations, the attendee engagement and the Q&A questions that turn into sales conversations. But when your CMO asks you to put a number on it? That’s where most marketers hit a wall. Measuring webinar ROI isn’t complicated in theory. In practice, though, it requires the right metrics, the right attribution model, and the discipline to track performance consistently over time.
AI Agents Have Autonomy. Why Doesn’t Your Marketing Team?
We are in a race to buy autonomy. CMOs are investing heavily in AI tools, captivated by the promise of autonomous agents that can analyze, create and execute at machine speed. Yet, this new technology is being plugged into organizational structures built for a different era. We are installing jet engines on horse-drawn carriages. The result is a strategic contradiction. We have autonomous tools managed by teams that are not.
Best Time & Day of the Week to Host a Webinar
When it comes to hosting webinars, timing can make or break your success. You could have the most engaging speakers, slides and topic, yet still miss your attendance goals if your launch is poorly timed. Choosing the best time for webinars is one of the most powerful ways to increase attendance and engagement. But when exactly should you host your webinar? What day of the week draws the biggest crowds? And how can you adapt your schedule for audiences across multiple time zones?
What Are the Barriers to Human To Human Marketing at Scale?
We all receive emails and LinkedIn messages requesting “10 minutes of our time.” Even though they use our first name and appear to come from someone’s personal email address, they are clearly automated — and annoying. But against tough targets — and equipped with technology that makes it easier than ever before to reach buyers at scale — it can be easy to fall into a trap of talking to everyone in general and no one in particular, making it difficult to build genuine human connections.
Web Marketing for Attorneys – Top Strategies | ON24
Finding clients is a key challenge for any professional service business but attorneys have additional hurdles to overcome. Competition is high, along with the need for trust, which is why building an established online presence is crucial. With 81% of people using the internet when researching legal services, web marketing for attorneys has never been more important.
Webinar Production Checklist | ON24
Webinars are more than one-and-done events. Today, they’re a strategic part of digital marketing, the centerpieces of digital experiences that engage audiences, generate first-party data, and fuel revenue growth. But to get there, marketers need a repeatable, scalable process that ensures every webinar runs smoothly. That’s why we created a webinar production checklist.
Adapting Media & Publishing Ads for Digital
Few industries have been hit as hard as the media and publishing industry. Newspapers, trade journals, magazines and more have lost circulation or closed. Book publishers battle over e-books and distribution rights. Streaming is now standard and Blockbuster, famously, is no more. Most everyone knows what happened: digital technology provided an easier, faster, and cheaper medium to relay the same information. Still, the media and publishing industry lives — even if it has drastically changed.
How to Promote a Webinar: A Complete B2B Guide to Driving Attendance
Even the best webinar will fall flat if it’s not promoted. That’s why knowing how to promote a webinar is just as critical as planning or hosting it. And today, promotion is more than just sending email blasts — it’s about creating an integrated, data-driven experience that builds anticipation, engagement, and pipeline. In this guide, we’ll walk you through a complete, step-by-step process for promoting your webinar — from early planning to post-event amplification. Let’s dive in.
The Best Webinar Email Templates to Boost Attendance
When it comes to driving webinar registrations and attendance, email still reigns supreme. If your email program is weak, even the best content will struggle to attract an audience. Emails have to navigate multiple time zones, staggered work hours, and a crowded inbox to have a chance to connect with your audience. Your email strategy needs to be on point.
Scale webinar campaigns with ON24 AI Propel+
Overview Marketers need campaigns engines that scale Marketers have too much to do with too few resources — they need campaigns that can scale with their ambitions through trusted, efficient platforms. One-off events are outdated, inneffective Marketing tactics have evolved — from blogs and e-mails — but webinars are too often stuck in the past as one-off events.
Use Engagement Data to Move Your Marketing Funnel
You’ve got a packed webinar and impressive attendance numbers. So why aren’t those leads converting? The truth is, traditional metrics like registration and attendance only tell part of the story. To uncover buyer intent, you need to focus on engagement signals – the measurable interactions that show how interested someone really is.
G2 Ranks ON24 as #1 Enterprise Webinar Platform 2025
G2 has ranked the ON24 Intelligent Engagement Platform as the #1 webinar solution for enterprise businesses. That’s because, according to G2 reviewers, ON24 provides customers with excellent customer experience paired with superior reporting tools and more.
Best Practice for Producing a Successful B2B Podcast
Engagement is everything. That may sound reductive, but when you think about the goals of your business — be they long term, short term or overarching — they all start from a place of audience engagement. Creating a B2B podcast is an excellent way to engage audiences, showcase industry expertise and build brand authority.
Top AI Marketing Predictions for 2025 & Trends
Artificial intelligence (AI) is revolutionizing diverse business processes, including marketing. It’s shaping the future of customer engagement, opening up brand-new possibilities for personalization and data-driven decision-making. The State of AI in B2B Marketing is constantly changing, and staying on the cutting edge can provide a significant competitive advantage.
Harnessing AI and First-Party Data for Smarter Marketing
This is an AI-generated blog based on the ON24 Next event, automatically created through the ON24 Intelligent Engagement Platform’s AI-powered ACE. In today’s rapidly evolving marketing landscape, staying ahead is crucial for driving meaningful audience engagement and achieving measurable business outcomes.
25 Virtual Event Activities for Employee Engagement
Who doesnât like quality team gatherings?
5 Proven Strategies to Drive High-Quality Inbound Leads
Generating inbound leads is a fundamental goal of any B2B business. Inbound marketing — the practice of attracting visitors to your website to nurture them into leads — increases your pool of customers and yields an attractive ROI. When stacked against paid ads, stats show inbound marketing generates triple the leads for every dollar spent. Inbound lead gen touches nearly every aspect of modern digital marketing.
Step-by-Step Guide to Testing Your Webcam & Microphone
A flawless audio-visual connection is essential to running a successful webinar, virtual event or digital experience. But technical issues — from lousy internet connections to outdated browsers and more — do happen. What’s a webinerd to do to overcome these challenges? Simple: troubleshoot. Follow our instructions below to test, adjust and fix your microphone and camera settings for any event powered by the ON24 Intelligent Engagement Platform’s webinar capability.
Webinar Benchmarks 2025: Key Takeaways
The 2025 Webinar Benchmarks Report is here, revealing everything there is to know about webinar performance over the past year. We’ve analyzed the extensive amount of data from our platform to produce up-to-date webinar statistics and uncover some fascinating insights. This blog breaks down the key takeaways from the report.
ON24 Next 2025 | ON24 Blog
Your company and your team are doing amazing things. But how do you bring your innovations to light? By leveraging a platform that specializes in driving amazing and engaging digital experiences. That’s why we’re excited to announce that ON24 Next — where we highlight the latest innovations from ON24 — will be coming to screen near you on March 5. What’s On the Agenda You.
Three Easy Steps to Creating a Content Repurposing Workflow
Marketers often overlook content repurposing, which is an important element of any content marketing strategy.
Why is Content Marketing Important for Your Business?
Content plays an important role in customer decision-making – which is why content marketing is important for achieving business success. Audiences increasingly rely on digital content to research solutions to problems and familiarize themselves with different brands, products and services. Content marketing is how you can build trust and awareness during this crucial decision-making stage, making it an indispensable strategy regardless of your company’s size or industry.
Top Lead Generation KPIs and Metrics You Need to Know
Lead generation KPIs (key performance indicators) are critical for tracking and measuring the effectiveness of marketing campaigns. KPIs are measurable values that quantify key performance aspects, helping businesses to evaluate lead gen efforts. A solid understanding of lead generation metrics provides the foundation for effective campaign optimization.
Best Content Marketing Examples That Stand Out in 2025
The foundation of any marketing campaign is its content.
Are Webinars Effective for Generating Quality Leads?
Webinar lead gen offers unique advantages to B2B marketers. In a saturated landscape, engaging directly with prospects in real-time can be the difference between a lead progressing through the sales funnel or being lost to a competitor. This ability to produce meaningful interactions is why webinars are among the most effective B2B lead generation strategies.
5 Proven Strategies for Lead Generation
If you ever find yourself contemplating how to do B2B lead generation but aren’t sure which strategy is right for your business, you’ve come to the right place. B2B lead generation is a crucial process for businesses trying to attract and convert prospects into qualified leads. When done right, it provides the backbone of your sales pipeline and fuels business growth. In this guide, we’ll explore five effective B2B lead generation strategies.
Effective Content Repurposing Strategies & Frameworks
What happens to a webinar after it’s over? Or an e-book after it’s published? Does the content you create just sit there, unused? No! You take it and transform it into something new. That’s content repurposing: transforming existing content into different formats, adapting it for various platforms or reusing it in new ways to reach a broader audience.
Why Enterprise Leaders Keep Choosing ON24
The ON24 Intelligent Engagement Platform has achieved another significant milestone this year, earning high marks from enterprise users in G2’s Fall 2024 Report. Recognized once again as a top platform for engagement, ON24 has had consistent standing in G2 reports – demonstrating our commitment to innovation, customer success and delivering real business results. Why ON24 Stands Out Year After Year What makes this achievement special?
How Expert Marketers Use AI to Enhance Webinar Programs
When creating campaigns, B2B marketers usually have one goal in mind: engagement. That‚Äôs because digital engagement unlocks a lot of potential. Potential to understand buyer intent, customer needs, drive revenue and much, much more.¬† But driving engagement isn‚Äôt as simple as publishing a blog post. It takes planning and ‚ÄĒ crucially ‚ÄĒ the capacity to scale your content and digital activities. But there‚Äôs only one you, right? That‚Äôs where generative AI comes in.
How Intent Data is Collected & Types You Should Know
Data plays a key role in building better marketing strategies that help you generate more engagement and convert leads into customers. Collecting intent data gives you more information to use in your campaigns, and it’s particularly valuable for businesses hoping to build effective personalized marketing strategies. We’ve compiled a guide to collecting intent data to enhance your audience targeting methods and gain access to critical, actionable insights from various digital platforms.
Using Intent Data to Identify Sales-Qualified Leads
Identifying sales-qualified leads (SQLs) is crucial to effective sales outreach. The more accurate the qualification process, the greater the likelihood of converting the lead into a sale, so it’s understandable why this is such a priority for businesses. Intent data can help sales teams identify leads based on online behavior, which provides valuable clues to buying intent.
B2B Buyer Intent Data to Enhance Content Strategy
B2B buyer intent data can help businesses understand audiences, particularly those with the highest potential to become sales leads, in more detail. This is invaluable in modern marketing, improving the efficiency and effectiveness of strategies. It provides critical insights that help businesses identify, prioritize and nurture potential buyers, including information about their behaviors and preferences. To use it to the best effect, though, there’s a lot to know.
Lessons in AI Marketing Experimentation and Transformation
Artificial Intelligence has its place in modern marketing strategies, particularly in enhancing digital engagement. But how exactly does AI help? That was the question our panel of experts sought to answer during “Peer Perspective: Lessons In AI Experimentation and Transformation” at ON24X 2024.
How To Use The ON24 One-Page B2B Marketing Planning Template
B2B marketing planning can be a time-consuming and unfulfilling activity. This is especially true if B2B leaders feel that any carefully constructed plans will inevitably change — whether because of new targets being set, promised budgets being changed or any other curveball that might come their way.
Maximize B2B Success: A Strategic Playbook for Engagement and Growth
Today, good B2B marketing isn’t about creating a deluge of leads. It’s about aligning your message with prospects on a more profound and personal level. The best way to achieve that alignment is by driving digital engagement. Digital engagement—where marketers, customers, and prospects directly interact with one another over digital channels—empowers marketing teams to understand audience pain points better.
The State of AI in B2B Marketing
Over the past few years, artificial intelligence (AI) in B2B marketing has exploded. While AI has long been used for behind-the-scenes data analysis, recent innovations in natural language processing (NLP) and the emergence of generative AI (GenAI) have propelled the technology into mainstream awareness. With more businesses than ever finding marketing success through AI adoption, we wanted to know exactly how they’re using it and what they think its future role will be.
5 Creative Strategies to Repurpose Webinar Content
Webinars are a powerful tool in marketing, lead generation and customer engagement. But, given that they’re media-rich and packed with useful content, they can provide value far beyond the bounds of the original format. The content in your webinars webinar can be repurposed into diverse formats, broadening your message’s reach and maximizing its impact.
How to Collect First-Party Data in a Cookieless World
First-party data is data collected directly from your own customers. Unlike with second and third-party data, you are the first business to use it – hence the name “first-party.” But first-party data is becoming increasingly important in both marketing and the wider business.
Maximize Your Webinar’s Impact: A Guide To Content Repurposing
We’ve all heard that repurposing content is a game changer, somehow responsible for freeing up time, driving engagement, and increasing leads, while delivering new and exciting content. But that’s too good to be true, right? Wrong. Repurposing content does, in fact, do all of this and more. If B2B marketers haven’t gotten on board the content repurposing train yet, it’s still not too late to try.
Meet ON24: Dylan Keth, Solutions Consultant at ON24
Meet Dylan Keth, Solutions Consultant at ON24. Read on to find out about what inspired Dylan to rejoin ON24, his favorite pastime, and which three celebrities he’d bring to dinner! Interested in joining the ON24 team? Click here to review our career opportunities. What team are you joining, in what role and in what region? I’ll be joining Jim Byrne’s team as a Solutions Consultant in EMEA reporting into David Kerr. What attracted you to join ON24 and how did you hear about the company?
How Marketers Can Run Successful Certification Webinars
Certification webinars are a powerful tool marketers can use to engage audiences, deliver value and drive business results. Done right, they not only meet professional development needs but also serve as a significant lead generation and branding mechanism. To explore best practices, ON24 held a session titled The Marketersâ Guide to Successful Certification Webinars, which is now available to watch on-demand.
Three Key Professional Services Marketing Trends to be Aware Of
The most recent digital engagement benchmark data from ON24 shows that digital experiences play a significant role in customer engagement, especially when paired with personalization. But does this still hold true in the professional services sector? The answer is a resounding yes.
Meet ON24: Jordyn Klongland
Meet Jordyn Klongland, Sales Development Representative, at ON24. Continue reading to discover some of Jordynās favorite hobbies, her dream travel destination and what she looks forward to achieving at ON24.Ā What team are you joining, in what role and in what region?Ā I will be joining the North America CA1 team as an SDA.Ā Ā What attracted you to join ON24 and how did you hear about the company?Ā I was referred to ON24 by a mutual friend.
Understanding First, Second, Third, and Zero-Party Data
In B2B marketing, it’s all about the data. First-party, second-party, third-party and even zero-party data is essential to nurturing leads, driving pipeline and contributing to revenue success. Each data type has unique advantages and disadvantages, but without a solid understanding, it’s not always clear which one to use and when.
First Party Data Examples and Benefits
B2B marketers need to know their audience. But how do you get to *know* your audience? Through first-party data. First-party data is any information a business collects directly from customers or users. It can be generated from a variety of sources, including website analytics software, customer surveys, social media platforms and more. It is incredibly valuable and offers critical insights into audience needs, preferences and behaviors.
Seven steps to making personalization a reality
B2B marketers know that to succeed in this hyper-competitive digital era, they need to make personalization a reality. And they need to do it at scale. But how? Generative AI and other AI-marketing tools offer enticing solutions — but they’re only as effective as the strategies they support. We’ve put together these seven tips to help you make personalization a reality in your marketing efforts. Read on to learn more. 1.
Six Tips to Get Started with AI in Your Marketing Team
AI in B2B marketing is inevitable. According to ON24 research, about 9 in 10 B2B marketers are already using AI in some way. Stanford University research also found that marketing and sales functions had the highest rate of AI adoption in 2023.  There’s sound reasoning behind the adoption of AI for marketing. According to ON24 research, marketers believe investing in AI could generate better data and insight, efficiency and time savings.
Create Personalized Digital Experiences for Consumers
The term “digital experience” can mean nearly anything today — from user interactions with your app or website to the digital services they receive to the online content they view. When any one of these things is tailored to a specific customer or audience group, it’s known as a personalized digital experience. This is achieved by customizing touchpoints such as content and product recommendations, emails and landing pages to align with the customer’s needs and preferences.
The Power of Digital Employee Engagement in Business
Marketers obsess over customer and user experience. And it makes sense why: better experiences drive better engagement. But too often, digital employee engagement — where businesses use digital platforms to deliver better employee experiences — is put on the backburner. This need to change. A good digital employee engagement program, which sits within the wider concept of employee engagement, can drive employee participation, boost enthusiasm and enhance company culture.
Show More
loading
Actions
Is this you?
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.Get in touch with Michael
Contact Michael, search articles and posts on X, monitor coverage, and track replies from one place.
Learn more about Muck Rack