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The discrimination lawsuit filed by former Miami Dolphins coach Brian Flores sent shock waves through the NFL, launching weeks of ongoing media coverage and punditry. Most of the attention has focused on Flores’ claims of racist hiring practices and that now-infamous text from Patriots coach Bill Belichick. But it also resurfaced another contemporary sport issue: the notion of tanking.
Michael Mudrick and Janet Fink With increased exposure on college athletics, coaches are often subject to augmented attention from fans. However, little research has focused on the drawing power that coaches exude as essential components of the sport product.
This study investigates the relationships between fans’ perceptions of the credibility and demographic fit of local sport broadcasters and their corresponding attachment to the broadcasters, along with their identification and loyalty to the team. A sample of 288 Major League Baseball (MLB) fans from the United States and Canada were recruited via Twitter and Facebook fan pages and surveyed to answer questions about their fandom, favorite team, and organization’s broadcasters.
Sport activism and advocacy have received substantial attention in both academic and popular literature. However, recent years brought controversy, and corresponding advocacy, around a new topic—COVID-19 vaccines—which offers an interesting research opportunity since fans may view athlete engagement with health topics differently from other causes.
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