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By Michael Sharov, partner, and Michelle Bowling, director, Oliver Wyman Trucking often wins over rail before freight is even loaded. A shipper considering rail may have to spend days or weeks figuring out who to call, waiting for a quote, working through internal railroad handoffs, and then learning new systems and processes just to transact. In many cases, the truck alternative can be priced and booked before the rail option is fully understood.
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