Michael Dattolo

Michael Dattolo is a Senior Reputation Executive at NetReputation.com, located in Sarasota, Florida. He has been part of the company for five years, playing a central role in supporting individuals and businesses as they manage and improve their online presence. With a solid background in customer service and inside sales, he applies a results-driven mindset to every client engagement, focusing on long-term solutions and meaningful outcomes.

Throughout his career with the company, Michael has established a solid foundation in online reputation management and Search Engine Optimization (SEO). His clear and practical communication style has helped clients across many industries—including real estate, healthcare, finance, consulting, construction, technology, software, hospitality, retail, private equity, and nonprofits—understand and apply reputation strategies tailored to their specific needs.

Mike Dattolo works closely with entrepreneurs, business leaders, and professionals to either strengthen an online image or repair reputational damage. His work involves removing harmful content, generating positive material, and consistently monitoring digital profiles to stay ahead of potential issues. When addressing negative media or online coverage, he provides support through public relations guidance and crisis management plans aimed at restoring brand integrity.

Each strategy he develops is customized, reflecting the client’s goals, values, and challenges. Whether building visibility through SEO techniques or developing content that tells a positive story—such as updated bios, articles, and press releases—he ensures every detail serves the client’s reputation and reach. He also offers guidance through SEO audits, link building, and content optimization efforts to boost search engine performance and audience engagement.

Michael's earlier experience includes roles in customer service and sales at a major retail company, where he earned several performance recognitions. He has also appeared in background roles in television and film, including projects on streaming platforms and an independent series.

Michael Dattolo is also actively involved in charitable efforts, both globally and locally, including making relief contributions and participating in community volunteer work. Through his role at NetReputation, he continues to bring commitment, clarity, and a thoughtful approach to helping clients take control of their digital presence.