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This is part seven of a series detailing the findings of a team of researchers from 18F and the General Services Administration who studied broad trends in people’s perceptions of and interactions with the government. You can find the introduction to the series on our website and a complete pdf of the research findings on a new microsite that details the themes the research team is investigating. In yesterday’s post, we talked about choice overload affecting decision-making..
In our last post, we introduced the Federal Front Door project and briefly described a six-week discovery phase, in which we set out to better understand how the general public feels about and interacts with the federal government, so that we can design and build products that improve people’s experience across government agencies. We think of the federal front door as the places the public first interacts with their government.
Visitors to USA.gov searched for over 10,000 different words or phrases in 2015. Many of these terms are different, but have similar meanings - like jobs and careers. We grouped these terms into categories and sub-categories in order to get a larger view of what people want from the government. The most popular search topics this year were related to:Money and ShoppingAgencies and Elected OfficialsTravel and ImmigrationJobs and UnemploymentHealth
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