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Michelle Lake

As seen in: Daily Mail, The Guardian, Endurance Unlimited
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Articles by Michelle Lake

Athlete Retention: How to Keep Athletes for Years, Not Seasons

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By Lora Oliver, Michelle Lake
| Endurance Unlimited
A good endurance coach writes great plans, but that’s just the start. What keeps an athlete for years is how you coach the person doing it: whether you see the stress they’re carrying, adjust when life gets loud, and communicate in a way they can trust. Athletes rarely leave a coach over one bad workout or race. They leave when the communication or goals stop aligning with them or the rest of their life. That’s why I think retention is the best scorecard a coach has.
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From Side Hustle to Full Time: The Systems Every Coach Needs to Make the Jump

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By Lora Oliver, Michelle Lake
| Endurance Unlimited
It’s the DREAM of so many part-time coaches hustling on the side of their full-time day job: How do I ditch this crappy day job forever and live the LIFE I want, coaching athletes all day while still paying my bills? I still remember the minute I decided it was time to go full time in 2013, driving in a Jeep around Kona at the Ironman World Championships. The decision that changed my life. Ditching the government contracting misery for my dream work.
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How to transform your packed lunch for good

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By Michelle Lake, Becky Alexander
| Vitality UK
Co-authors of recipe book Packed, dietician Michelle Lake and food writer Becky Alexander, share their advice for upgrading your packed lunch With 77% of office workers eating the same thing for lunch every day (the most common being a cheese sandwich!) and only 1 in 5 kids’ lunchboxes containing any vegetables or salad, it seems we all need to up our packed lunch game.
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