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Articles by Mike Arauz
What is strategy?
Chart Room, Pt. Loma In the world of business and marketing, "strategy" is frequently used, yet rarely useful. For all of our strategy statements, strategic roadmaps, corporate strategies, launch strategies, innovation strategies, and on and on and on, the ideas that we label as strategy fail to affect meaningful change. The problem is not that strategy as a concept fails us, but rather that we don't really understand what strategy is.
What's the Purpose of Purpose?
Note: Mike Arauz, co-founder of consulting company August Public, will be among the speakers at Techonomy 2018 next month in Half Moon Bay, California. He will be speaking with Mark Raheja about how to design a modern organization. Larry Fink, CEO of BlackRock, started 2018 with a provocative challenge to the CEOs of the world’s biggest and most influential companies: what’s your purpose?
What’s the Purpose of Purpose?
Larry Fink, CEO of BlackRock, started the year with a provocative challenge to the CEOs of the world’s biggest and most influential companies: What’s your purpose? As Fink framed it in his , companies need to have a compelling long-term vision for how their business will sustainably benefit all of its stakeholders, including shareholders, employees, customers, and the community. The idea that a higher purpose can play an essential role in driving business performance is not new.
Tackling Team Diversity: Tactics, Lessons, and Data
August was founded by 2 White women and 3 White men. From the earliest conversations about what we wanted our team to become, we knew that diversity was important to us. But, it wasn’t until we started trying to hire people that our commitment to that intention was tested. As a new business with big ambitions, hiring is essential to making the business work — especially in a people-based business like consulting.
Creating a workplace where women thrive
It's exactly because I'm so passionate about the work that I also care about ensuring that women are well represented. Our ability to realize our full collective potential depends on our ability to create a field in which women thrive and lead. Pursuing this goal is an ongoing and open discussion at Undercurrent. We're continually assessing where we're falling short and looking for ways to get better.
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