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Articles by Mike Jeanes
Mobile Elite 2014: Mobile technology - Breaking down boundaries
This article highlights attitudes of business executives in Europe, Asia and the US towards mobile in their personal and working lives, including mobile device ownership, how these devices are used, the types of content consumed, and the use of social media.
Lights, Camera, Research, Action! Bringing TV viewer research literally into the heart of the business
This paper describes a research project for CNBC, the news channel, which combined qualitative research with an interactive, experiential research event. TV channels, services, programmes United Kingdom Qualitative theories & methods Strategy Mike JeanesCNBC, UKAndy BarkerEngage Research, UK Even the most innovative qualitative methodologies tend to follow a similar path –... WARC subscribers can sign in to keep reading Not a subscriber?
Mobile Elite 2015: Unlocking the potential of mobile technology
This article summarises research into how business executives across the globe are using mobile technology at work and in their personal lives. Mobile Elite 2015: Unlocking the potential of mobile technology Mike JeanesCNBC International Mobile Elite 2015 is the sixth wave in a series of surveys among business executives tracking the impact of mobile technology on their working patterns and lifestyles....
Seven Ways To Engage Consumers With Branded Content
For years, consumers have been bombarded by poorly targeted, irrelevant and repetitive digital advertising. More recently, they have been at the receiving end of fake news and untrusted content pushed out through social media.
The elephant in the room: it’s time to talk data monetisation
Many consumers remain suspicious about it and even the term ‘data monetisation’ can prompt consumer concern that brands are making money from their personal asset. But it’s time to explain how it all works, how to make ourselves proud of our industry and how, actually, data makes the world go round: The idea of customer data monetisation has been around for a long time, but remains one that’s rarely talked about freely, in the open.
why a people-first approach will save your brand
Today’s consumers want advertising formats that speak to them, that trigger customer emotions – they want to be involved, engaged, intrigued, entertained. So, all brands need to work out is what their customers want, when they want it and how they want it, for their adspend to have completely justified. Simple, right? When Buzzfeed burst onto the scene a little over ten years ago, no-one would have predicted its stellar rise.
How can you save your data from cybercriminals?
Beware the masters of ‘dark art’ and don’t underestimate cybercriminals – the malware attack that circled the world last month has prompted calls for software updates and a tightening of IT security, as experts say that it can and will happen again . . . It was called WannaCry for a good reason and probably more than a few tears were shed – of despair as well as fury – as the latest malware attack became an epidemic, stripping data and locking down computer systems around the world.
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