Since 2013, Mike Boudet has served as president of Incongruity Media, in Miramar, Florida. As part of is work with the company, Mike Boudet hosts the Sword and Scale podcast, which at the time of its creation was one of only a few true-crime podcasts to incorporate sound effects, 911 audio, and police interrogations. Nominated for a Webby Award in 2016, Sword and Scale won the award in the society and culture category in 2017.
Prior to his current role, Mike Boudet worked as a pay-per-click (PPC) digital marketing specialist for Life Extension in Fort Lauderdale. He concentrated on search engine optimization (SEO), resulting in a revenue increase of 25 percent, and led an effort to halt affiliates that broke the firm's terms of service.
Boudet also spent time as SEO and PPC manager for Levenger in Delray Beach, in which role he led an online marketing campaign to shift the focus away from direct mail toward a web-based platform. He also brought PPC and SEO efforts in-house, where he migrated product feeds and bypassed redirected URLs.
