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Ask an architect how to construct a building which won’t crumble and fall, and they’ll tell you the key is in the foundations. The same theory applies in a small business, but in this case, you’re the architect and your foundation is created from your employees, writes Mikki Silverman, CEO of DiffuzeHR. Recruiting good staff is arguably one of the most important aspects of running a small business.
Marketing is easier, faster, and a lot more effective than it used to be. But, if you’re a new business, it often doesn’t feel that way. Ever notice how some businesses grow suspiciously fast — coming “out of nowhere” and rocket into the #1 spot online? Their sales explode and it seems like they can do no wrong. Here’s their secret and how you can use it to your advantage. Print media is often thought to be an old, outdated, media. But, it’s not.
As a journalist, you can create a free Muck Rack account to customize your profile, list your contact preferences, and upload a portfolio of your best work.