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Despite tremendous efforts in the fields of psychology, neuroscience, media and cultural studies, it is still something of a mystery why humans are attracted to fictional content that is horrifying, disgusting or aversive. Some recent empirical research has identified clear psychological benefits in engaging in frightening play or frightening content (horror movies, horror video games, etc; e.g. [1]).
Automation is one of the most in-demand skills in marketing and all of business heading into 2017. That has big career implications for professionals who have acquired and honed relevant skills in recent months and years. More and more businesses are realizing the potential value in a streamlined, well-automated marketing operation. Demand for this talent is rising, but supply isn’t keeping up.
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