Millie Pierce
As seen in:
Wiley Online Library,
JD Supra,
The National Law Review,
Lexology,
Legal Cheek,
Mondaq,
Law360 UK
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Articles by Millie Pierce
The UK Sporting Events Bill 2026—A New Playbook for Major Events?
The UK government introduced a new Sporting Events Bill in the House of Lords on 14 May 2026 (the Bill), intending to establish a permanent UK-wide legal framework to streamline delivery of major international sporting tournaments in the United Kingdom (UK). The Bill marks a significant shift in how the UK prepares for and regulates international sporting tournaments and is designed to strengthen the UK’s competitiveness as a host nation for sporting events, amongst other key features.
A New Playbook for Major Events? The UK Sporting Events Bill 2026
The UK government introduced a new Sporting Events Bill in the House of Lords on 14 May 2026 (the Bill), intending to establish a permanent UK-wide legal framework to streamline delivery of major international sporting tournaments in the United Kingdom (UK). The Bill marks a significant shift in how the UK prepares for and regulates international sporting tournaments and is designed to strengthen the UK’s competitiveness as a host nation for sporting events, amongst other key features.
Post-Sale Confusion Relevant To UK Trade Mark Infringement Cases But Supreme Court Overturns Court Of Appeal In The Umbro Case
On 24 June 2025, the Supreme Court handed down its decision in the case of Iconix Luxembourg Holdings SARL v Dream Pairs Europe Inc and another (see here).
Patient Safety: Developing and Evaluating a Workshop for Preclinical Students
1 Background Patient safety is an integral component of undergraduate medical curricula, and a core feature of outcomes set by the General Medical Council for UK graduates [1]. The World Health Organisation have devised a patient safety curriculum for medical schools and embrace learning on this topic from Year 1 [2].
When Life Gives You Lemons….Thatchers Successful as Court of Appeal Finds Aldi Copycat Products Amount to Trade Mark Infringement in the UK | JD Supra
On 20 January 2025, the English Court of Appeal handed down its judgment in a highly anticipated appeal by Thatchers Cider Company, concluding that Aldi had infringed Thatchers’ registered trade mark under section 10(3) of the Trade Marks Act 1994, by taking unfair advantage of Thatchers’ packaging trade mark (see comparison below).
Key Changes to Consumer Protection Laws and Subscription Contracts in the United Kingdom That You Need to Know | JD Supra
The landscape of subscription contracts is changing around the world, with a heavy focus on consumer protection. In the United States, the recently released "Rule Concerning Recurring Subscriptions and Other Negative Option Programs," was reported on 16 October 2024 and aimed at bringing transparency and simplicity for consumers entering into subscription agreements (see full update here).
SkyKick v Sky: A Debrief of the Latest Developments | JD Supra
The UK Supreme Court recently handed down its judgment in the long-running SkyKick v Sky trade mark battle. The court considered the key issue of ‘bad faith’ applied to the over-claiming practice and its implications for trade mark infringement matters. This decision will have important implications on trade mark filing and enforcement strategy for brand owners.
SkyKick V Sky: A Debrief Of The Latest Developments
The UK Supreme Court recently handed down its judgment in the long-running SkyKick v Sky trade mark battle. The court considered the key issue of ‘bad faith' applied to the over-claiming practice and its implications for trade mark infringement matters. This decision will have important implications on trade mark filing and enforcement strategy for brand owners.
ASIC Issues AI Governance Report Highlighting Risks for AFS Licen
As Artificial intelligence (AI) continues to be adopted and used by Australian Financial Services (AFS) licensees broadly, there is a risk that the deployment of AI might cause licensees to fall short of their existing regulatory obligations and emerging best practices.
Principals And Agents: UK Consultation To Deregulate The Commercial Agents Regulations
The Department for Business and Trade has extended the deadline for responses to be submitted to its consultation on the deregulation of the Commercial Agents (Council Directive) Regulations 1993 (the CARs), as part of a plan to review the needs of UK businesses following the UK's exit from the European Union (EU).
Principals and Agents: UK Consultation to Deregulate the Commercial Agents Regulations
The Department for Business and Trade has extended the deadline for responses to be submitted to its consultation on the deregulation of the Commercial Agents (Council Directive) Regulations 1993 (the CARs), as part of a plan to review the needs of UK businesses following the UK’s exit from the European Union (EU).
UK Supreme Court Judgment Finds Directors May Not Be Liable For IP Infringement Without Knowledge Of Essential Facts
Earlier this month in Lifestyle Equities CV and another v Ahmed and another the Supreme Court of the United Kingdom held that the company directors of Hornby Street Limited, siblings Kashif and Bushra Ahmed, were not jointly liable with their company for trade mark infringement.
UK Supreme Court Judgment Finds Directors may not be Liable for IP Infringement Without Knowledge of Essential Facts
Earlier this month in Lifestyle Equities CV and another v Ahmed and another the Supreme Court of the United Kingdom held that the company directors of Hornby Street Limited, siblings Kashif and Bushra Ahmed, were not jointly liable with their company for trade mark infringement.
The UKIPO Updates Its Policies To Tackle Ineffective Addresses For Service
The UK Intellectual Property Office (UKIPO) has released an update this month in relation to the issue of trade mark applicants and owners providing a valid address for service. Particularly following Brexit there has been concerns about would-be trade mark owners filing applications with false or ineffective addresses for service and as a result the UKIPO is now taking a more proactive approach using their powers under Rule 11 of the Trade Mark Rules 2008.
Lidl v Tesco in the High Court: battle of super-marketing logos
Do you consider Tesco’s below Clubcard logo (used since September 2020) is similar to Lidl’s below logos? The High Court recently thought it was and found trade mark and copyright infringement and passing off by Tesco. No doubt Tesco will appeal. We provide some key points from the case and take home points.
Watch now: Contractus interruptus - what can happen when contracts go wrong for seller, buyer, agent, and distributor?
Click hete to watch the video. Jointly hosted with the UK Fashion and Textile Association, our seminar covered the following areas: the importance of terms and conditions of sale and purchase; what happens if there is force majeure or a contract is frustrated; and the impact which non-performance of a contract can have on each of the seller, buyer, agent, and distributor.
The Value Of A Written Agreement Is Made Clear By UK Ruling
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Does an agent always have an entitlement to commission on repeat transactions?
Introduction In a recent judgment of the Court of Justice of the European Union, a definitive stance has been taken for the first time as to the entitlement of a commercial agent to receive commission on repeat transactions of the same kind with the same customer under the EU Agents Directive. This marks a significant change to the interpretation of the entitlement to commission of commercial agents in the EU and may also have an impact on UK agents and principals.
"Checkmate" For Louis Vuitton
Last week the European Court gave a decision that Louis Vuitton had been fighting to avoid since 2015. The Court decided that Louis Vuitton's "Damier Azur" chess board pattern lacked the required distinctiveness to be a registered trade mark in the EU. Unless Louis Vuitton appeals it will no longer have trade mark protection for the pattern which is used on accessories such as handbags and purses as well as other goods.
The Enforceability Of Non-compete Restrictions In Agency, Distribution, Supply And Franchise Agreements
The enforceability of non-compete restrictions after an agency, distribution, or franchise agreement has come to an end can be an important factor in deciding how to proceed in many situations. With two recent judgments in the Court of Appeal on the subject, do we now have clear guidance as to what is and what is not reasonable when it comes to the duration and extent of such restrictions?
Unsustainable Sustainability? How To Make Sure Your Environmental Claims Stick
In last month's issue of Fashion Focus we considered the consequences of fashion brands falling foul of the Competition and Market Authority's Green Claims Code. But with no standardised way to measure whether the materials used to produce a particular piece are sustainable or not, consumers face confusing claims and counterclaims. This is where the Green Claims Code checklist comes in.
How Green Are You? What Can Happen To Fashion Brands Falling Foul Of The Green Claims Code?
On 29 July 2022, the Competition and Markets Authority announced that it was investigating the sustainability claims made by ASOS, Asda, and Boohoo about the eco-friendly nature of their fashion products. This follows earlier announcements by the CMA here and here and is part of a wider investigation by the CMA into misleading environmental claims.
Too early for a Christmas update? It’s never too early to protect your IP
The battle of the Christmas adverts has begun, and already John Lewis has been accused of copyright infringement in relation to the arrangement of the song on its Christmas advert. While we make no comment on the alleged infringement, it acts as a reminder of the importance of intellectual property (IP) rights and the risks posed. Using suitably festive examples we look (from a UK point of view) at some different types of IP rights, and how companies can try to protect themselves. 1.
LLB v GDL: Which one is REALLY the best?
A law degree lover and loather pitch for their course — Dragon’s Den style Is it better to study law at university, or do a non-law degree and then a law conversion course? It’s an age-old question no one has quite been able to answer; the perfect setting for another great Legal Cheek debate.
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