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Articles by Mirko Lalli
12 days. That is how long Meta's Muse agent lasted on Amazon before Amazon cut it off on September 20. Amazon's complaint: the agent never said it was an agent, and it appeared to store customers'… | Mirko Lalli
12 days. That is how long Meta's Muse agent lasted on Amazon before Amazon cut it off on September 20. Amazon's complaint: the agent never said it was an agent, and it appeared to store customers' passwords. Three weeks later, 43 companies have signed up to fix that. Meta and Sierra published draft 0.1 of the Personal Agent Protocol on October 9, with OpenAI, Visa, Mastercard, PayPal, Walmart and Target among the design partners. The mechanism is modest.
Invisible to the AI: Mirko Lalli on Why Hospitality Is Not Ready
Mirko Lalli warns that 80% of AI travel suggestions come from OTAs, leaving most hotels invisible, and argues that 70% of the fix is content strategy, not technology. Simone Puorto and Mirko Lalli (right) Photo by Data Appeal This Interview is part of the EHL HumanX Summit 2026 Rewind thematics campaign. At the EHL HumanX Summit in Lausanne, Simone Puorto sat down with Mirko Lalli, founder of The Data Appeal Company and a long-time friend.
Mirko Lalli | Hospitality Net
Skip to main content Mirko Lalli is the Founder and CEO of The Data Appeal Company, a global travel intelligence platform powered by artificial intelligence. A pioneer of big data in tourism, he has helped destinations and hospitality businesses transform millions of online signals into actionable insights. Following the company’s acquisition by Almawave Group and the integration of Mabrian Technologies, he now leads a global player working with over 300 tourism organizations worldwide.
The Invisible Revolution: Why AI Is Rewriting the Rules of European Tourism
Reflections from EU Tourism Day 2026 on how artificial intelligence is transforming not just technology, but traveller behaviour itself, and what Europe must do to lead rather than follow. Five years ago, travellers searched. Today, travellers ask. Tomorrow, travellers will delegate. This simple observation was the starting point of my remarks at EU Tourism Day 2026 in Brussels, during the panel "Making the European Tourism Offer Meet Demand." It sounds almost banal.
From Dashboard To Delegation: What I Tried To Say On The Phocuswright Stage
When people talk about artificial intelligence in travel, they usually start from the traveler. We have all seen the same demo: someone types a vague wish into a chat, the system finds flights, books hotels, suggests restaurants and creates an itinerary that looks almost human. It is fascinating, and a little intimidating. On the Phocuswright stage in San Diego, I wanted to shift the camera.
Il Turismo del Futuro: Come l’Intelligenza Artificiale sta Rivoluzionando il mondo dei viaggi
Mirko Lalli · Follow 11 min read · -- Il settore turistico sta attraversando una profonda trasformazione guidata dall’intelligenza artificiale (AI). Le nuove tecnologie stanno modificando ogni aspetto del viaggio, dalla pianificazione iniziale all’esperienza sul posto, ridefinendo il rapporto tra viaggiatori, operatori e destinazioni.
Ai nel travel: quando impiegarla e quando no - L'Agenzia di Viaggi Magazine
11:45 2024 da Mirko Lalli Stampa questo articolo VOICE OF LEADER di Mirko Lalli – Non è assolutamente un iperbole dire che l’intelligenza artificiale sta rivoluzionando interi settori della nostra società e dell’economia, a partire dal turismo, dove sta emergendo come uno strumento potente che promette di trasformare il modo in cui gestiamo anche le destinazioni turistiche. Tuttavia, come ogni innovazione, il suo valore dipende da come la utilizziamo.
La tempesta (im)perfetta degli affitti brevi - L'Agenzia di Viaggi Magazine
07:00 2024 da Mirko Lalli Stampa questo articolo VOICE OF LEADER – Il turismo sta rivoluzionando le nostre città, e non sempre in meglio. Il fenomeno degli affitti brevi, amplificato dalla diffusione di piattaforme come Airbnb, sta ridisegnando il panorama urbano di molte città turistiche.
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