Amazon encompasses a large number of discrete businesses such as Retail, Advertising, Fresh, Business (B2B e-commerce), and Prime Video, most of which maintain a presence across its e-commerce website. They produce content for our customers that belong to diverse content types such as merchandising (e.g. product recommendations), product advertisements (e.g. sponsored products and display ads), program adoption banners (e.g. Amazon Fresh), and consumption (e.g. Prime Video).