How companies entering the Asian market can break through the “last mile”—distribution and channel management. Emerging markets are set to account for 50 percent of the world’s total consumption by 2025. If businesses want to grow, they need to find a way to break into these markets. When it comes to moving into Asia, however, the geographic dispersion, often-ambiguous channel structure, and fragmented distributor landscape make it a complex business environment to navigate.
