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Articles by Mj DePalma
You’re Creative, Not AI: your guide to advertising image prompt mixology
Let’s be honest, everyone enjoys a well-crafted beverage that inspires our palate while satisfying our thirst. Just like a professional mixologist, advertisers can be their own mixologists to get the most out of AI by drawing upon different areas of knowledge that might not seem like obvious ingredients, yet they go together brilliantly.
Inclusive prompt engineering
As an advertising professional with an enormous list of to-do’s and aggressive performance goals to hit, making sense of what AI prompt engineering can do for your advertising efforts should be near the top of your list.
The data bias challenge Original
As marketing leaders, one could say that your potential for success is only as good as the data you possess. But is that possession enough? To develop targeted, thoughtful, and inclusive customer experiences, acknowledging that today’s data lacks representation, diversity, and reach is important. That’s true whether you consider gender, race, age, cultural experiences, accessibility, and more.
Microsoft BrandVoice: The Data Bias Challenge: Creating Inclusive Customer Decision Journeys
As marketing leaders, one could say that your potential for success is only as good as the data you possess. But is that possession enough? To develop targeted, thoughtful, and inclusive customer decision journeys, acknowledging that today’s data lacks representation, diversity, and reach is important. That’s true whether you consider gender, race, age, cultural experiences, accessibility and more.
Microsoft BrandVoice
To empower every person and organization on the planet to achieve more—this is the Microsoft mission. A global technology leader, Microsoft enables digital transformation for the era of an intelligent cloud and an intelligent edge, aspiring to power economic... To empower every person and organization on the planet to achieve more—this is the Microsoft mission.
Build trust: Ethical advertising principles
4-minute read Purposeful marketing means leading with responsibility, values, and inclusion. People are looking for brands to be authentic and act with purpose, especially in the face of change and uncertainty, and marketers play a powerful role within their companies to build trust and business value through purpose-driven marketing. The big question around trust is how best to create it. Leading with values builds trust by putting customers and communities first.
8 Inclusive Advertising Tips for 2021, According to Microsoft's Head of Inclusive Marketing
Advertising can help create a direct connection between consumers and your brand, and is a critical component of marketing. And inclusive advertising can yield dramatic results and increase brand trust, loyalty, and better overall brand perception. In fact, 64% of people said they are more trusting of brands that represent diversity in ads, and 85% of consumers said they will only consider a brand they trust.
Marketing with Purpose Playbook: Building trusted brand experiences
Designed to empower all types of marketers, this playbook can help start your 'Marketing with Purpose' journey with strategies, research and actionable insights. It can help you build a more trusted brand by outlining marketing actions to take across the role of responsibility, values, and inclusion in your advertising. It can help build a brand that’s welcomed into people’s lives by earning genuine trust, upholding their values, and inclusively advertising. That’s Marketing with Purpose.
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