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Articles by Molly Friederich
Privacy and public health: Contact tracing and the challenge of public perception
Contact tracing is part of the containment strategy used by public health agencies to limit the spread of disease. Public health workers identify and contact those who have been exposed to COVID-19 and provide exposure information and recommended actions, such as testing and self-quarantining. To implement successful containment strategies for COVID-19, public health officials face a number of challenges.
SendGrid's New Marketing Campaigns Update
As a marketer, email is a beloved channel in your communication toolkit for a reason: it offers an opportunity to personalize, tell stories, and invite conversation with recipients. Just as importantly, it performs, returning an average of $42 for every dollar invested (as any Email Service Provider will remind you). Today, we’re thrilled to announce our new-and-improved Marketing Campaigns is now generally available, making Twilio SendGrid the best solution to serve all of your email needs.
Recent Updates to Marketing Campaigns
Just in time for holiday sending season, we’re happy to share a few recent enhancements to Marketing Campaigns. If you’re not sure what sets Marketing Campaigns apart from other ESPs, take a moment to watch this quick video which highlights key features like: Powerful, yet easy-to-use segmentation A flexible campaign building interface Actionable statistics and much more—all designed to help you increase retention and engagement with ease.
Learn | SendGrid
GET IT RIGHT FROM THE START Building a healthy email program can be a challenge. Don't rely on trial and error to get it right. SendGrid Academy gives you a solid foundation from day one. THE DEPTH OF EXPERTISE YOU NEED No matter what you’re sending, we’ve curated expert email advice and strategies that take the guesswork out of optimizing your program. RESULTS YOU WANT Email drives results. Learn how to take actionable steps to meet the goals that matter most to you and your business.
How to Create an Email Drip Campaign in Marketing Campaigns
Interested in creating a drip campaign or nurture series, but not sure where to start? Depending on your business goals, there are endless ways an email drip campaign can add value as one of your marketing strategies. You may be looking to help new customers onboard to your product, drive attendance to an upcoming event, or encourage contacts to upgrade from a free version.
What Kind of Email Editor Are You?
When setting out to build a better email editing experience, we spoke with a slew of folks who design and edit email every day. We discovered you use a number of different workflows depending on your preferences. Here are just a few of the types of editors we’ve met and some best practices for you–no matter what type of editor you identify as–and how the new Marketing Campaigns editing experience lets you work your way with confidence.
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