Muchaneta Kapfunde on Muck Rack

Muchaneta Kapfunde

London | Amsterdam
Founder and Editor —
As seen in:, Wareable
Covers:  Fashion, Fashion Tech Trends, Smart Fabrics, Fashion Tech, Wearables, Sustainability, Luxury Tech, Smart Home,
Doesn't Cover: Beauty, unless it involves technology.


What was your first job as a journalist?

I was a freelance trend reporter. The job paid very little. So I was the struggling writer working from a small flat in Paris. I loved it!

Have you ever used a typewriter?

I was born before 1980, so the answer to that is a definite YES.

How is social media changing news?

It is making us work 24/7 because the demand for up-to-date news is much more intense.

Who's your favorite fictional journalist?

Andrea from Devil Wears Prada. Kind of reminds me of my early days!

What does it mean to be a journalist?

It means doing something I still love 13 years later!

What's the funniest news-related #hashtag you've seen?

How do you prefer to be pitched on stories?

I prefer short pitches that are straight to the point. Oh and are relevant to what we write about.

What tools and software do you use to do your job?

I like learning and using the latest tools and software because I am all for moving with the times!

What's your favorite social network?

Facebook to keep in touch with friends/family. Twitter for Linkedin for work. Instagram for everything else.

Who do you wish followed you?

I am usually followed by those who are curious about what is going on with the merger of fashion with technology.

Why did you become a journalist?

I became a journalist because I wanted to work for CNN, hello Christiane Amanpour, but then fashion got hold of me and never let me go.

Did you work for your high school newspaper? If so, what did you do there?

I did. I was the editor.

What story are you most proud of writing or working on?

I am most proud of the insightful articles that I write on the subject of fashion and technology.

What advice can you offer to aspiring journalists?

Know what kind of journalist you want to be. Be familiar with the magazine/newspaper you want to work for. And never give up.

When's the best time to pitch you?

Whenever you feel inspired.

What's the best pitch you ever got?

The best pitches are always the ones that manage hold my attention after the first couple of sentences.

What's the worst pitch you ever got?

I plead the 5th!

What's your favorite drink?

Coconut Latte

When you're not at a computer, where are you most likely to be?

On my phone checking my emails.

Aside from your own, what's your favorite publication to read?

That changes. For Tech News: Wareable. For Fashion: WhoWhatWear. For Style Inspiration: Grazia. For Fashion News: BoF

What's the most common misperception about your beat?

Again, I plead the 5th!

Would you like to take the Muck Rack Interview? Create a Muck Rack profile.