VP, Growth @TEGNA. Media strategy, growth, and M&A.
Articles by Mathew Yurow
The Publishing Industry’s iTunes Moment
The publishing industry is currently in the midst of a similar crisis. Just as the music industry experienced in the ‘90s, the once-standard unit of media consumption — the newspaper or program — has been unbundled into millions of individual articles, Tweets and YouTube clips. This unbundling — along with a swell of upstart media companies — has increasingly conditioned users to believe that media should be free to consume. Social saviors?
Comments Aren’t Dead. They’re Just Broken. – Mat Yurow
There’s been a lot of commentary on comments lately. Last month, Reuters announced that it would be removing comments from its news stories. The publisher stated that the decision was in response to the “realities of behavior in the marketplace,” as news dialogue has increasingly shifted to social media. A few weeks later, tech blog Re/code followed suit, sharing a similar explanation.
I’ve changed my mind about responsive design
If you had asked me a few years ago whether all web developers should be building sites with responsive design, my answer would have been an emphatic “yes.” However, I’ve been giving that question a lot of thought recently, and I think my opinion has changed.
I’ve changed my mind about responsive design
If you had asked me a few years ago whether all web developers should be building sites with responsive design, my answer would have been an emphatic “yes.” However, I’ve been giving that question a lot of thought recently, and I think my opinion has changed.
Please, [Insert Tech Platform Here], Take My Business!
Increasingly, businesses realized that to get exposure in the news feed, they needed to pony up. Brands and publishers alike flocked to Facebook’s ad platform, promoting posts in order to boost their overall reach. In August 2013, Facebook announced a major update to its algorithm aimed at limiting the reach of low quality or meme content. The result was a swift reduction in traffic to several publishers — most notably, viral content site Upworthy.
FLASH: Breaking News Is Commoditized
This week, The New York Times (disclosure below) published a list of its most-visited articles of 2014. Soon thereafter, several commentators observed a notable omission from the list — hard news. For those counting at home, the tally of the top 10 went something like this: This should come as no surprise to anyone who works in news media. The proliferation of new digital media outlets and the democratization of distribution models have changed the way audiences consume news and media.
Comments Aren’t Dead. They’re Just Broken.
There’s been a lot of commentary on comments lately. Last month, Reuters announced that it would be removing comments from its news stories. The publisher stated that the decision was in response to the “realities of behavior in the marketplace,” as news dialogue has increasingly shifted to social media. A few weeks later, tech blog Re/code followed suit, sharing a similar explanation.
Brands Shouldn’t Get Too Excited About Snapchat Ads
This weekend, Snapchat’s highly anticipated first ad ran on the messaging platform. A 20-second trailer for horror film Ouija, which hits theaters this week, appeared in Snapchat users’ “Recent Updates” section. Snapchat has been one of the fastest growing social platforms of the past few years, now trailing only Facebook and Instagram in 18–34 smartphone penetration. But does a growing base of engaged users make the app an ideal platform for advertisers? Maybe.
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