Naked Sundays is a beauty brand built on the idea that sun protection should work smoothly with cosmetics, makeup, and skincare. The brand focuses on creating SPF products that blend comfortably, avoid a white cast, and support reapplication without interrupting daily routines.
Founded by former TV News journalist Samantha Brett, the company began when she observed many coworkers spending long hours outdoors and later needing to have skin cancers removed. She realized there was no SPF that paired well with makeup while still offering reliable protection.
Naked Sundays grew from this realization and became a first-of-its-kind SPF line guided by science and created by women for women. Its mission is to help reduce skin cancer rates for the next generation by making sun protection easy to use and accessible for everyday life.
The brand launched with the Hydrating Glow Face Mist, a product that also functioned as a makeup setting spray. It sold out within two weeks. Later that year, the brand debuted at Mecca in Australia with four products, which sold out quickly when shoppers bought 3 months' worth of inventory in just 24 hours.
Naked Sundays continued to expand as interest in effective sun care increased. Four years after its launch, the brand remains a leader in the global SPF movement and has helped shape a new category that combines makeup, skincare, and high-performance sun protection.
Its products are now available through major beauty retailers and online. The brand can be found in over 1000 Ulta Beauty stores in the United States, over 1000 Shoppers Drug Mart stores in Canada, as well as Sephora and Boots in the United Kingdom. Each year, the company introduces about 10 new products.
Naked Sundays combines scientific innovation with plant-based skincare ingredients to create SPF formulas that offer both protection and a smooth finish. These qualities help the products fit naturally into daily beauty routines.
The brand offers a range of items, including a viral peptide foundation tint, a hydrating glow mist setting spray, water glow serum drops, a glow balm mineral stick available in several blush shades, a bronzer, a hydrating moisturizer, and other cosmetics infused with SPF. A fragrance line inspired by Summer is also part of the collection.
Its commitment to quality includes vegan and cruelty-free formulas. The brand avoids sulfates, GMOs, petrolatum, and synthetic colors. Many creams, serums, and lotions are fragrance-free to ensure they remain gentle while delivering noticeable results.
Sustainability is an essential focus for the company. Packaging includes repurposed bottles and tubes, reusable brushes and purses, and fully recyclable mailing boxes. These choices support efforts to reduce environmental impact without compromising product performance.
Naked Sundays has received recognition throughout the beauty industry. It appeared in the 2025 Editors' Choice SPF Awards by WWD, with the CabanaClear Water Gel Serum SPF 50 highlighted in the category. In 2024, the BeautyScreen SPF50 Peptide Foundation Tint was named Best Skin Tint for acne-prone skin by Cosmopolitan in the United States. The brand also won the 2022 Mecca Beauty Innovation Award and was a finalist in the 2021 Beauty Design Awards. Customer reviews praise the Hydrating Glow Mist Setting Spray SPF for its ease of use and the CabanaClear Water Gel Serum SPF50 for its lightweight feel and strong protection.
Media coverage has added to the brandโs visibility. A Forbes article featured its SPF-infused blush sticks as a standout seasonal launch, and Reset Magazine shared a positive review of the BeautyScreen SPF50 Peptide Foundation Tint, noting its lightweight texture and ability to smooth skin tone.
Naked Sundays supports charities focused on skin cancer prevention and awareness. The brand promotes education, early detection, and the importance of consistent sun protection, reflecting its purpose to help protect future generations.
